Book design

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Book design concerns the graphic and typographical design of the content and the cover of a book. The publisher is usually responsible for the design and often uses the expertise of specialists. These can be book designers, typographers, communication designers, … Read More

Argument from Analogy

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The “argument from analogy” is an argument which compares two ratios, that is to say four terms, in a crossed reasoning, of the type ”if a is to b what c is to d”. It is therefore a matter of … Read More

E-mail Marketing

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At its core, email marketing is a tool for customer relationship management (CRM). Used effectively, this extension of permission-based marketing can deliver one of the highest returns on investment (ROI) of any eMarketing activity. Simply put, e-mail marketing is a … Read More

Phenomenology

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Phenomenology (from the Greek: φαινόμενον (phainómenon), “what appears”; and λόγος (lógos), “study”) is a current of thought of the twentieth century founded by Edmund Husserl with the aim of making philosophy a scientific discipline. It takes its name from its … Read More

Libraries

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A library (from ancient Greek βιϐλιοθήκη: biblio, “book”; thêkê, “deposit”) is the place where an organized collection of books is kept and read. There are private libraries – including rich libraries open to the public – and public libraries. Libraries … Read More

Negative and positive freedom

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Negative freedom Negative freedom, or freedom ”from”, or freedom as an absence of impediment, indicates within the political terminology the possibility that someone has to act without anyone intervening to hinder him or even the decision to remain passive without … Read More

EU book market

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In Europe, publishers are part of a highly competitive media market. The publishing sector deals mostly with newspapers, magazines, books and directories. In 2010, the EU publishing sector was composed of around 90 000 enterprises, collectively employing 900 000 persons … Read More

Criticisms of the concept of animal welfare

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In the old days, many people thought that animals couldn’t feel anything and therefore had no self-interest. Many Cartesians seem to have taken this view, although according to John Cottingham, Descartes himself did not defend such a point of view. … Read More

Criticisms of utilitarianism

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Criticisms of utilitarianism come from different authors, from various currents of anti-utilitarian thought as well as from various social movements such as environmental movements and alter-globalist movements. Indifference to inequality In its cardinal versions, total or average utilitarianism, utilitarianism does … Read More

Epicureanism

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Epicureanism is a current of Western philosophy whose main objective is the attainment of happiness by the satisfaction of only “natural and necessary” desires. It is a materialist and atomist doctrine which can be qualified either as reasoned hedonism or … Read More

Benefits of self-publishing

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There are many reasons that can lead a creator to make the decision to self-publish. The pursuit of complete autonomy, the desire to exercise control over the entire publication process, and the desire to offer the audience a more personal … Read More

Marxism

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Marxism is a current of political, sociological and economic thought founded on the ideas of Karl Marx (and to a lesser extent of Friedrich Engels) and his followers. Politically, Marxism is based on participation in the real movement of the … Read More

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