Principia: The Mathematical Principles of Natural Philosophy (Annotated), by Isaac Newton

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The English-language print edition of the most famous scientific book of all time has been published on Amazon: “Principia: The Mathematical Principles of Natural Philosophy (Annotated)”, by Isaac Newton Paperback Edition and Hardcover Edition: https://www.amazon.com/dp/B09M5LJZND For digital versions (PDF, EPUB … Read More

Neoplatonism

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Neoplatonism is a philosophical doctrine, developed by Platonists of late Antiquity as a result of mid-Platonism. Philo of Alexandria is the precursor of this movement towards 40, then it develops in Rome from 232 by Ammonios Saccas, master of Plotinus, … Read More

Example of successful buzz marketing: Twingo 2 launch operation in France

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14 years after the launch of the brand’s small city car, Renault is renewing its model and wishes to mark this launch as it should. The first version of the car marked its time with its concept and positioning, the … Read More

Relativism

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Relativism is a “movement of thought that has spanned the centuries since Greco-Roman Antiquity” (Raymond Boudon), to designate a set of varied doctrines which have in common the defense of the thesis according to which the meaning and value of … Read More

Brief History of the Internet

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As far back as the early stirrings of the Cold War, the concept of a network connecting computers was under development by both government and university researchers looking for a better means to communicate and share research. The military at the … Read More

Analytic aesthetics

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(Fontaine, by Marcel Duchamp, 1917. The analytical aesthetic is constructed from a reflection on conceptual art and pop art.) Analytic aesthetics is a philosophical stream that emerged in the 1950s in the English-speaking world, which particularly studies notions related to … Read More

Book design

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Book design concerns the graphic and typographical design of the content and the cover of a book. The publisher is usually responsible for the design and often uses the expertise of specialists. These can be book designers, typographers, communication designers, … Read More

Argument from Analogy

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The “argument from analogy” is an argument which compares two ratios, that is to say four terms, in a crossed reasoning, of the type ”if a is to b what c is to d”. It is therefore a matter of … Read More

E-mail Marketing

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At its core, email marketing is a tool for customer relationship management (CRM). Used effectively, this extension of permission-based marketing can deliver one of the highest returns on investment (ROI) of any eMarketing activity. Simply put, e-mail marketing is a … Read More

Phenomenology

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Phenomenology (from the Greek: φαινόμενον (phainómenon), “what appears”; and λόγος (lógos), “study”) is a current of thought of the twentieth century founded by Edmund Husserl with the aim of making philosophy a scientific discipline. It takes its name from its … Read More

Libraries

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A library (from ancient Greek βιϐλιοθήκη: biblio, “book”; thêkê, “deposit”) is the place where an organized collection of books is kept and read. There are private libraries – including rich libraries open to the public – and public libraries. Libraries … Read More

Negative and positive freedom

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Negative freedom Negative freedom, or freedom ”from”, or freedom as an absence of impediment, indicates within the political terminology the possibility that someone has to act without anyone intervening to hinder him or even the decision to remain passive without … Read More

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