How to develop a company blog

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The blog has an important characteristic: its low cost. Setting up a blog solution is financially very rewarding. For a few hundred euros per year, you have an online platform capable of welcoming all your visitors and meeting all your … Read More

It has been published the printed edition of the book ”How to SELL (eCommerce) – Marketing and Internet Marketing Strategies”

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It has been published the printed edition of the book ”How to SELL (eCommerce) – Marketing and Internet Marketing Strategies” Paperback ‏ : ‎ 204 pages, ISBN-13 ‏ : ‎ 979-8210134547, Item Weight ‏ : ‎ 9.9 ounces, Dimensions ‏ … Read More

Brazil English translation style guide

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Full name: Federative Republic of Brazil (Republica Federativa do Brasil) Official language: Portuguese (many Amerindian languages and a few European languages are also spoken, but the only official language is Portuguese) Government type: Federal presidential republic Parliament: Brazil has a … Read More

The role of translation and languages ​​in the circulation of ideas and information

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In space and time, the intensity of intercultural communication and interlinguistic exchanges largely depends on the quantity and quality of information translated from one language to another, but history has shown that circulation and “notoriety” of ideas do not merge … Read More

A history of the affiliate marketing

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If you recommend a restaurant to a friend, and that friend visits the restaurant because of your recommendation, the restaurant’s revenue will have increased because of your referral. This is “word-of-mouth” marketing. But you, as the referrer, do not see … Read More

Search Engine Marketing (SEM)

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Natural referencing! and sponsored links Goals Increase awareness Develop site traffic Increase visibility on search engines Use a new communication and prospecting channel The concept Search Engine Marketing (SEM) is one of the major levers for creating traffic on the … Read More

Short online advertising history

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Simply put, online advertising is advertising on the Internet. Online advertising encompasses advertisements on search engine results pages, advertisements placed in e-mails, and other ways in which advertisers use the Internet. However, this chapter focuses on display advertising or rich-media … Read More

Example of successful buzz marketing: Twingo 2 launch operation in France

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14 years after the launch of the brand’s small city car, Renault is renewing its model and wishes to mark this launch as it should. The first version of the car marked its time with its concept and positioning, the … Read More

E-mail Marketing

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At its core, email marketing is a tool for customer relationship management (CRM). Used effectively, this extension of permission-based marketing can deliver one of the highest returns on investment (ROI) of any eMarketing activity. Simply put, e-mail marketing is a … Read More

EU book market

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In Europe, publishers are part of a highly competitive media market. The publishing sector deals mostly with newspapers, magazines, books and directories. In 2010, the EU publishing sector was composed of around 90 000 enterprises, collectively employing 900 000 persons … Read More

BIBC 2021: International Conference on Big Data, IoT and Blockchain

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2nd International Conference on Big Data, IOT and Blockchain (BIBC 2021) October 23 ~ 24, 2021, Sydney, Australia  https://csen2021.org/bibc/index Scope: 2nd International Conference on Big Data, IOT and Blockchain (BIBC 2021) will provide an excellent international forum for sharing knowledge and results … Read More

Book printing

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Printing is a set of techniques allowing the reproduction in large quantities, on material support, of writings and illustrations, in order to allow mass distribution. Generally, flat supports are used and the most used material is paper or textile. These … Read More

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