Short online advertising history

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Simply put, online advertising is advertising on the Internet. Online advertising encompasses advertisements on search engine results pages, advertisements placed in e-mails, and other ways in which advertisers use the Internet. However, this chapter focuses on display advertising or rich-media … Read More

Example of successful buzz marketing: Twingo 2 launch operation in France

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14 years after the launch of the brand’s small city car, Renault is renewing its model and wishes to mark this launch as it should. The first version of the car marked its time with its concept and positioning, the … Read More

E-mail Marketing

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At its core, email marketing is a tool for customer relationship management (CRM). Used effectively, this extension of permission-based marketing can deliver one of the highest returns on investment (ROI) of any eMarketing activity. Simply put, e-mail marketing is a … Read More

EU book market

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In Europe, publishers are part of a highly competitive media market. The publishing sector deals mostly with newspapers, magazines, books and directories. In 2010, the EU publishing sector was composed of around 90 000 enterprises, collectively employing 900 000 persons … Read More

BIBC 2021: International Conference on Big Data, IoT and Blockchain

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2nd International Conference on Big Data, IOT and Blockchain (BIBC 2021) October 23 ~ 24, 2021, Sydney, Australia  https://csen2021.org/bibc/index Scope: 2nd International Conference on Big Data, IOT and Blockchain (BIBC 2021) will provide an excellent international forum for sharing knowledge and results … Read More

Book printing

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Printing is a set of techniques allowing the reproduction in large quantities, on material support, of writings and illustrations, in order to allow mass distribution. Generally, flat supports are used and the most used material is paper or textile. These … Read More

e-Book publishing market

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Book publishing is the ‘oldest’ of the media and content industries, as it can be traced back to the 1st century AD when the modern book format was introduced. The codex, a book made of a number of sheets of … Read More

The Evolution of Currency

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Money in various forms, from bartering to modern financial tools, has been an important institution for organized societies from the earliest times. History provides examples with many alternatives of the role of money that offer insights on today’s economic issues. … Read More

Role of translation and languages ​​in the circulation of ideas and information

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In space and time, the intensity of intercultural communication and interlinguistic exchanges depends largely on the quantity and quality of information translated from one language into another, but history has shown that the circulation and “notoriety” of ideas are not … Read More

Criticism of translation

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Marc Bloch made the following criticism in The Historian’s Craft: ”It would still be annoying to see historians encumbering their observations with foreign expressions like those authors of rustic novels who, by their use of provincialisms, slip into a jargon … Read More

Book trade

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Book trade is an industry that deals with the production and sale of books , in particular printed works, e-books, and other forms of media also so-called non-books. The branch is divided into three branches or trade levels – the manufacturing book trade ( publishing book trade ) , book … Read More

Equality of outcome

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The equality of outcome (equality of results) is a concept of social justice that defends real equality achieved and proven in the field of human rights, both civil and political rights and economic, social and cultural rights . (In the novel Alice’s Adventures in Wonderland, the Dodo tells Alice … Read More

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