A guide for online marketers, advertisers and publishers, to increase the digital marketing and optimize their costs and benefits. Internet marketing, also known as digital marketing, web marketing, online marketing, search marketing or e-marketing, is the marketing (generally promotion) of … Read More
Simply put, online advertising is advertising on the Internet. Online advertising encompasses advertisements on search engine results pages, advertisements placed in e-mails, and other ways in which advertisers use the Internet. However, this chapter focuses on display advertising or rich-media … Read More
Word salad is a mixture of seemingly meaningful words that together signify nothing; the phrase draws its name from the positive symptom of psychosis, Word salad (mental health). When applied to a physical theory, “word salad” it is a derogatory … Read More
Digital marketing, or e-marketing, corresponds to all the methods and practices of Internet marketing: online communication (influence and social networks), optimization of electronic commerce, traffic creation through all digital media (computer, mobile phone, podcast player, video games and dynamic dispaly … Read More
Big problem for Facebook, after the reveal of Russian spending of more than $100,000 to promote Donald Trump during the 2016 presidential election. With a price of $5 for each 1,000 targeted users, if the tuning of the advertising campaign … Read More
Web forum: search engine optimization, advertising using spam, spyware and adware, online marketing, affiliate marketing, e-mail marketing, telemarketing.
Facts: in 2015, more than 200 million people have technology installed on their computers to block the advertisements. 50% of users in US, and 26% of desktop users, have installed ad blockers. And the trend includes now the mobile devices. … Read More
Paid search, or Search Engine Advertising (SEA), is a close discipline of SEO and Search Engine Marketing (SEM), with which is usually associated. It consists of the placement of paid answers (based on auction or fixed cost) in the search … Read More
A sponsored link or commercial link is a form of hyperlink, ideal to launch a product or highlight promotions or seasonal products, trade links, ensure presence of the brands and/or products on the largest shopping avenue in the world: search … Read More
Banner ads are there to promote any service, allowing the user clicks on it to go directly to the area of the advertised site. They consist of a flash, image or movie, through a link referring the user to the … Read More
Native advertising is a form of online advertising that aims to attract consumers’ attention by providing content in the context of the user experience. This advertising format thus adapts both in form and in function to read user media. It … Read More
Google AdWords, or AdWords, is Google’s advertising system, created October 23, 2000 in the United States. It displays ads or banner ads, which are targeted to the keywords the user types or based on the visitor’s browsing behavior. Advertisers pay … Read More
