How does marketing create customer loyalty?

|

Ann has a small restaurant in her hometown. She knows that people who live in the city sometimes dine out to try different international cuisines. Its town is in a popular tourist area, so there are also many visitors who come … Read More

How to… Marketing for Small Business

|

With the exponential growth of the popularity of the Web – the primary instrument using the Internet – an increasingly profitable activity began to be used by a growing number of companies: electronic advertising and marketing, instruments that offer tremendous … Read More

What is Marketing? The “Seven P’s”

|

Many people think that marketing is introducing products or services to customers and offering them attractive promotions in order to increase sales. This is correct, but marketing is much more than that. If customers try your products or services and … Read More

Internet Marketing, SEO & Advertising

|

A guide for online marketers, advertisers and publishers, to increase the digital marketing and optimize their costs and benefits. Internet marketing, also known as digital marketing, web marketing, online marketing, search marketing or e-marketing, is the marketing (generally promotion) of … Read More

Search Engine Marketing

|

Every day, all around the world, millions of people use search engines to find content on the Internet. Search engines are Web-based programs that index the Web and allow people to find what they are looking for. “Search,” or “search marketing,” is often used … Read More

A history of the affiliate marketing

|

If you recommend a restaurant to a friend, and that friend visits the restaurant because of your recommendation, the restaurant’s revenue will have increased because of your referral. This is “word-of-mouth” marketing. But you, as the referrer, do not see … Read More

Search Engine Marketing (SEM)

|

Natural referencing! and sponsored links Goals Increase awareness Develop site traffic Increase visibility on search engines Use a new communication and prospecting channel The concept Search Engine Marketing (SEM) is one of the major levers for creating traffic on the … Read More

E-mail Marketing

|

At its core, email marketing is a tool for customer relationship management (CRM). Used effectively, this extension of permission-based marketing can deliver one of the highest returns on investment (ROI) of any eMarketing activity. Simply put, e-mail marketing is a … Read More

Affiliate Programs Forum

|

Affiliate programs, affiliate marketing and networks of affiliates. Best and free affiliate programs, affiliate software.

Search Engine Optimization (SEO) Forum

|

Google and search engine optimization, job search engine, best search engines, search engine marketing, submission, ranking

Cookie problems in Web Analytics

|

Two attributes characterize a cookie in terms of Web Analytics: its domain and its expiration date. It is often the cookie expiration date that determines the uniqueness of a visitor. If the domain is the same as that of the … Read More

Client clubs in loyalty marketing

|

A client club is a more or less selective club combining the “best” customers (or even sometimes potential clients) of a company to dedicate to them specific offers or event. This is a retention (loyalty) tool. Indeed, the client club … Read More

1 2 3 4 19