A history of the affiliate marketing

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If you recommend a restaurant to a friend, and that friend visits the restaurant because of your recommendation, the restaurant’s revenue will have increased because of your referral. This is “word-of-mouth” marketing. But you, as the referrer, do not see … Read More

Affiliate Programs Forum

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Affiliate programs, affiliate marketing and networks of affiliates. Best and free affiliate programs, affiliate software.

Affiliate marketing

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The Internet affiliate marketing is an online shopping technique to distribute products and/or services on affiliate websites. Membership is a partnership between a publisher site and a commercial site trying to increase online sales or pick up a number of … Read More

Effective Cost Per Mille

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Effective Cost Per Mille or eCPM (as it is often initialized to) is a phrase often used in online advertising and online marketing circles. It means the cost of every 1,000 ad impressions shown. CPM is considered the optimal form … Read More

Cost Per Thousand

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Cost per Thousand (known as CPM) is used in marketing as a benchmark to calculate the relative cost of an advertising campaign or an ad message in a given medium. Rather than an absolute cost, CPM estimates the cost per … Read More

Cost Per Impression

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Cost Per Impression is a phrase often used in online advertising and marketing related to web traffic. It is used for measuring the worth and cost of a specific e-marketing campaign. This technique is applied with web banners, text links, … Read More

Litigation and solutions in click frauds

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Litigation Disputes over the issue have resulted in a number of lawsuits. In one case, Google (acting as both an advertiser and advertising network) won a lawsuit against a Texas company called Auction Experts (acting as a publisher), which Google … Read More

Organization of click frauds

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Click fraud can be as simple as one person starting a small web site, becoming a publisher of ads, and clicking on those ads to generate revenue. Oftentimes, the number of clicks, and their value, is so small, that the … Read More

Non-contracting parties in click frauds

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A secondary source of click fraud is non-contracting parties, who are not part of any pay-per-click agreement. This type of fraud is even harder to police because perpetrators generally can not be sued for breach of contract, or charged criminally … Read More

Click frauds in online advertising

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Click fraud occurs in pay per click online advertising when a person, automated script or computer program imitates a legitimate user of a web browser clicking on an ad, for the purpose of generating an improper charge per click. Click … Read More

Googletestad

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Googletestad appears to stand for Google’s Test Ad which is used for live testing of their AdWords and AdSense pay-per-click (PPC) advertising system. At the moment there are no define: googletestad definitions in Google’s database for this keyword. The Google … Read More

How AdSense works

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Each time a visitor visits a page with an AdSense tag, a piece of JavaScript writes an iframe tag, whose src attribute includes the URL of the page. Google’s servers use a cache of the page for the URL or … Read More

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