At its core, email marketing is a tool for customer relationship management (CRM). Used effectively, this extension of permission-based marketing can deliver one of the highest returns on investment (ROI) of any eMarketing activity. Simply put, e-mail marketing is a … Read More
Permission marketing is a term used in e-marketing. Marketers will ask permission before they send advertisements to prospective customers. It is used by some Internet marketers, email marketers, and telephone marketers. It requires that people first “opt-in”, rather than allowing … Read More
Because the CAN-SPAM Act of 2003 authorizes an USD 11,000 penalty per violation for spamming each individual recipient, many commercial e-mail marketers within the United States utilize a service or special software that helps ensure compliance with the Act. A … Read More
Opt-in e-mail advertising or permission marketing is a method of advertising by electronic mail wherein the recipient of the advertisement has consented to receive it. It is one of several ways developed by marketers to eliminate the disadvantages of e-mail … Read More
Auto-responders : Automatic replies sent by the e-mail software of the recipient after receipt of an e-mail. Bounce backs e-mail sent back to the server that originally sent the e-mail. Bounce rate Ratio of bounced e-mails to total e-mails sent. … Read More
Many companies use e-mail marketing to communicate with existing customers, but many other companies send unsolicited commercial e-mail, also known as spam. Illicit e-mail marketing antedates legitimate e-mail marketing, since on the early Internet it was not permitted to use … Read More
E-mail marketing is popular with companies because: It is extremely cheap. Compared to direct mailing or printed newsletters the costs are negligible. The advertiser does not need to pay for production, paper, printing or postage. It is instant, as opposed … Read More
E-mail marketing is a form of direct marketing which uses electronic mail as a means of communicating commercial or fundraising messages to an audience. In its broadest sense, every e-mail sent to a potential or current customer could be considered … Read More
