Customer reviews play a significant role in the success of your business. Word of mouth can either help your business grow or destroy it. The ultimate goal of marketing is to build customer loyalty. Marketing is about identifying customer needs … Read More
A client club is a more or less selective club combining the “best” customers (or even sometimes potential clients) of a company to dedicate to them specific offers or event. This is a retention (loyalty) tool. Indeed, the client club … Read More
(2006. The Apple Store, 5th Avenue, New York. A strategy of enchantment.) The revolutions of marketing since 1960 The paradigm of marketing most commonly used today dates from around the late fifties. It was designed to provide a framework for … Read More
The idea of Marketing 2.0 refers to a new generation of emerging marketing concepts of the Internet age. The term was popularized in 2005 when several experts also spoke of Web 2.0. Adetem, the marketing association, devoted his October 2007 … Read More
Operational marketing is the implementation on the ground of policy decisions taken at the level of strategic marketing (although, in practice, decisions are not always made at this level). It is a short-term policy, which must be constantly adapted to … Read More
The marketing strategy aims to put the company in question in line with the implicit or explicit requirements of the market in which it operates. The foundations of the strategy are to discover and especially to influence the needs of … Read More
The marketing approach is an attitude of research, analysis, listening to the market and its supposed environmental permit the demand side, better listening and greater satisfaction of the final consumer or intermediate consumer. the supply side, better control of the … Read More
Similarities: mass media TV and Internet gain audience by the speed of information transmission TV and the Internet survive by selling advertising between different varieties of provided information TV and the Internet provide the consumers show, besides information, so they … Read More
As everywhere else, in Internet marketing there are also myths, in which you do not have to believe. Reports of Internet commerce are controversial and sometimes confusing. Myths abound. Many business people were disappointed after they invested time, money and … Read More
For a catalogof quality by which to increase sales and profits, you need to follow some basic guidelines: general image of the catalogto be consistent with the products sold and the target group which will address pictures and drawings to … Read More
Always have business cards on you Give business cards in public places (libraries, banks, shops, etc.) Display business cards in places that allow it (some stores have special places for display, at universities, in libraries, etc..) Provide … Read More
