Internet Marketing, SEO & Advertising

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A guide for online marketers, advertisers and publishers, to increase the digital marketing and optimize their costs and benefits. Internet marketing, also known as digital marketing, web marketing, online marketing, search marketing or e-marketing, is the marketing (generally promotion) of … Read More

Search Engine Marketing

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Every day, all around the world, millions of people use search engines to find content on the Internet. Search engines are Web-based programs that index the Web and allow people to find what they are looking for. “Search,” or “search marketing,” is often used … Read More

Search Engine Marketing (SEM)

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Natural referencing! and sponsored links Goals Increase awareness Develop site traffic Increase visibility on search engines Use a new communication and prospecting channel The concept Search Engine Marketing (SEM) is one of the major levers for creating traffic on the … Read More

Search Engine Optimization (SEO) Forum

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Google and search engine optimization, job search engine, best search engines, search engine marketing, submission, ranking

Local indexing

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Local indexing is a web optimization technique which appeared towards the end of 2009. This technique is to create a business listing on the map section of search engines or take advantage of one-box Maps. Advantages Local indexing offers many … Read More

Web indexing

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Web indexing is the work of reference, that is to say mention something or refer to search engines. Indexing is used in two very specific contexts: In big distribution in the management of product catalogs: products are referenced in displays. … Read More

Search Engine Advertising

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Paid search, or Search Engine Advertising (SEA), is a close discipline of SEO and Search Engine Marketing (SEM), with which is usually associated. It consists of the placement of paid answers (based on auction or fixed cost) in the search … Read More

Google SEO Guide: Make your site easier to navigate – Best Practices: site map and 404 page

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Put an HTML site map page on your site, and use an XML Sitemap file A simple site map page with links to all of the pages or the most important pages (if you have hundreds or thousands) on your … Read More

Google SEO: Best practices in designing the navigation of an web site

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Create a naturally flowing hierarchy Make it as easy as possible for users to go from general content to the more specific content they want on your site. Add navigation pages when it makes sense and effectively work these into … Read More

Google SEO: Make your site easier to navigate

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The directory structure for our small website on baseball cards. Navigation is very important for search engines The navigation of a website is important in helping visitors quickly find the content they want. It can also help search engines understand … Read More

Current technology and SEO

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Meta tags can have several roles: include the title of the page and provide a summary of its contents, inform robots on details of the site, such as language, document type, coding character used, the author of the page, etc. … Read More

White hat and Black hat techniques in SEO. Selection of keywords

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White hat and Black hat techniques SEO is handled in different ways, including qualified “white hat” and “black hat”. The base of white hat SEO is to create quality content that will be relevant to the user. The base of … Read More

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