A Free For All link page (FFA) is a web page set up ostensibly to improve the search engine placement of a particular web site. Webmasters typically will use placement software to place a link to their site on hundreds … Read More
A reciprocal link is a mutual link between two objects, commonly between two websites in order to ensure mutual traffic. Example: Alice and Bob have websites. If Bob’s website links to Alice’s website, and Alice’s website links to Bos’s website, … Read More
Link Exchange (“Reciprocal Link Exchange”) is the practice of exchanging links with other websites. There are many different ways to arrange a link exchange with webmasters. The simplest way of doing it is to email another website owner and ask … Read More
Link campaigns are a form of online marketing and is also a method for search engine optimization. A business seeking to increase the number of visitors to its web site can ask its strategic partners, professional organizations, chambers of commerce, suppliers, … Read More
Keyword stuffing is considered to be an unethical Search engine optimization (SEO) technique. Keyword stuffing occurs when a web page is loaded with keywords in the meta tags or in content. The repetition of words in meta tags, may explain … Read More
Keyword density is the percentage of words on a web page that match a specified set of keywords. In the context of search engine optimization keyword density can be used as a factor in determining whether a web page is … Read More
There is also much confusion between the notions of similarity and relevance. These are not the same thing. It has often been said by many companies doing topic clustering, document filtering, and other such applications that their algorithms function by … Read More
In the simplest case, relevance can be calculated by examining how many times a query term appears in a document (term frequency), possibly combined with how discriminative that query term is across the searched collection (often called Term Frequency-Inverse Document … Read More
A webmaster who wants to maximize the value of a web site can read the guidelines published by the search engines, as well as the coding guidelines published by the World Wide Web Consortium. If the guidelines are followed, and … Read More
Spamdexing is the promotion of irrelevant, chiefly commercial, pages through deceptive techniques and the abuse of the search algorithms. Many search engine administrators consider any form of search engine optimization used to improve a website’s page rank as spamdexing. However, … Read More
