Short online advertising history

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Simply put, online advertising is advertising on the Internet. Online advertising encompasses advertisements on search engine results pages, advertisements placed in e-mails, and other ways in which advertisers use the Internet. However, this chapter focuses on display advertising or rich-media … Read More

Example of successful buzz marketing: Twingo 2 launch operation in France

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14 years after the launch of the brand’s small city car, Renault is renewing its model and wishes to mark this launch as it should. The first version of the car marked its time with its concept and positioning, the … Read More

E-mail Marketing

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At its core, email marketing is a tool for customer relationship management (CRM). Used effectively, this extension of permission-based marketing can deliver one of the highest returns on investment (ROI) of any eMarketing activity. Simply put, e-mail marketing is a … Read More

Book trade

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Book trade is an industry that deals with the production and sale of books , in particular printed works, e-books, and other forms of media also so-called non-books. The branch is divided into three branches or trade levels – the manufacturing book trade ( publishing book trade ) , book … Read More

Word salad

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Word salad is a mixture of seemingly meaningful words that together signify nothing; the phrase draws its name from the positive symptom of psychosis, Word salad (mental health). When applied to a physical theory, “word salad” it is a derogatory … Read More

Digital marketing

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Digital marketing, or e-marketing, corresponds to all the methods and practices of Internet marketing: online communication (influence and social networks), optimization of electronic commerce, traffic creation through all digital media (computer, mobile phone, podcast player, video games and dynamic dispaly … Read More

Rational or emotional marketing during the COVID pandemic?

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Ardath Albee (Marketing Interactions) and Gurdeep Dhillon (Adobe Digital Experience) spoke about the use of emotional intelligence in content marketing at the recent Demand Generation Summit organized by Content Marketing Institute. “We have an opportunity to rethink the way we’re … Read More

Localized marketing / Localized content / Localized translation

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Professional translators know the meaning of the term “localized translation”. It is a translation that must be adapted to the target audience to which the translated text is addressed. For example, a company that makes computer processors used my translation … Read More

Russians used Facebook Ads to influence the US presidential election

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Big problem for Facebook, after the reveal of Russian spending of more than $100,000 to promote Donald Trump during the 2016 presidential election. With a price of $5 for each 1,000 targeted users, if the tuning of the advertising campaign … Read More

Affiliate Programs Forum

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Affiliate programs, affiliate marketing and networks of affiliates. Best and free affiliate programs, affiliate software.

The marketing spirit

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Marketing is neither commercial, nor advertising communication, nor sales, nor commercial promotion. As Raymond Aron pointed out in his introductory speech at the Forum on Combat Marketing organized in 1975 in Paris by the Alumni of the Institute of Management … Read More

Online Advertising Forum

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Web forum: search engine optimization, advertising using spam, spyware and adware, online marketing, affiliate marketing, e-mail marketing, telemarketing.

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