Advertising campaigns

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Advertising does not in itself guarantee success. The advertising history there have been brilliant campaigns for mediocre products quickly overwhelmed by competition and, conversely, advertising budgets spent for a few memorable unconvincing campaign, for products that are still sold well. … Read More

Economics of advertising

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If advertising is an essential part of the consumer society, its economic weight and its effectiveness are difficult to assess. Economic weight In 2006, in a report entitled 2006-2010 Forecast for the entertainment industry and media, PricewaterhouseCoopers estimated global ad … Read More

Advertising chain: Advertisers

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In addition to advertisers, agencies and the “consumers” of advertising, various actors are involved as pollsters to refine, via market market research, understanding the market, to confirm the position of the product and test the effectiveness of advertising being finalized. … Read More

Web banners

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A web banner or banner ad is a form of advertising on the World Wide Web. This form of online advertising entails embedding an advertisement into a web page. It is intended to attract traffic to a website by linking … Read More

Major players in advertising

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An agency is a body composed of specialists on behalf of advertisers, for design, implementation and monitoring of advertising campaigns. The field of consultancy agencies is oligopolistic and dominated by five players at world level. In its 1993 edition, Le … Read More

Popup generators

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Popup generator is a term most often used to describe a web advertising software application. Popup generators are programs that create or generate Internet web-based advertisements also called popup ads. There are many types of popup ads, but there are … Read More

Media and advertising approaches

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There are different media for advertising, starting with the ancient store banner, internet, television, radio spots, flyers, direct mail, street furniture, inset in the press, classifieds, TV screens placed on the point of sale, a sandwich man in the street, … Read More

From advertiser to the target audience

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Besides advertisers, agencies and “consumers” of advertising, the various actors involved as pollsters to refine, through market research, the market understanding to validate the product positioning and test the effectiveness of advertising being finalized. The investment are sometimes huge incentive … Read More

Advertising agencies

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An advertising agency is responsible for guiding any business, community, association, in the development of its internal and external communication: internally to unite employees to company goals; external “to promote the image” of the company within the public, external partners, … Read More

Advertising – Neither science, nor art

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Advertising, as well as publicity, is a form of communication whose purpose is to fix the attention of a target (consumer, user, user, voter, etc.), to encourage to adopt a desired behavior: buying a product, election of a politician, encouraging … Read More

The key to success in online promotion

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A general finding that emerges from the experience of the companies already activating on Internet: to be successful in online market, this advertising must be taken into account, if not appreciated. Web population grows rapidly every month and the rate … Read More

Ad serving solutions

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Ad server can be used for delivery and performance measurement of Internet advertising. Both the physical server itself on which an ad server is running, and the server software, can be described as ad server. Internet Advertising stands in contrast … Read More

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