Pop-up ads

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Pop-up ads are methods of online advertising used to increase web traffic or capture the visitor”s personal contacts, such as email addresses. It works when certain web sites open a new web browser window to display advertisements. The pop-up window … Read More

Advertising

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Generally speaking, advertising is the promotion of goods, services, companies and ideas, usually by an identified sponsor. Marketers see advertising as part of an overall promotional strategy. Other components of the promotional mix include publicity, public relations, personal selling and … Read More

Pop-up blocking

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Opera was the first major browser to incorporate popup-blocking tools; the Mozilla browser later improved on this by blocking only popups generated as the page loads. In the early 2000s, all major web browsers except Internet Explorer (then the most … Read More

Pixel script

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Pixel Script or Million Pixel Script is a pc script that automates the operating of pixel marketing websites. This script runs on a internet server capable of operating scripting languages like PHP.    The idea of pixel marketing was conceived … Read More

The key to success in Internet marketing

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A general conclusion drawn from the experience of companies that have already begun to venture on the Net: To be successful in online advertising, this advertising must be considered, if not appreciated. Web population grows rapidly every month, and the … Read More

Domain parking

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Domain parking is an advertising practice used primarily by domain name registrars and internet advertising publishers to monetize type-in traffic visiting an inactive domain name. The undeveloped domain name will usually point (redirect) to a page full of advertising links. … Read More

Type-in traffic

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Type-in traffic is a term describing visitors landing at a web site by entering a word or phrase in the web browser’s address bar rather than following a hyperlink from another web page, using a browser bookmark, or a search-box … Read More

Direct navigation

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Direct Navigation describes the method individuals use to navigate the Internet in order to arrive at specific websites. Direct Navigation is a new, loosely defined term which is generally understood to include Type-in traffic, link popularity (or Link-pop) traffic; bookmarked … Read More

Classified ads

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Classified advertising is a form of advertising which is particularly common in newspapers and other periodicals. Classified advertising is usually textually based and can consist of as little as the type of item being sold, (i.e., “Clothing”) and a telephone … Read More

Advertising networks

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An advertising network (also called an online advertising network or ad network) is a collection of (often unrelated) online advertising inventory. Online advertising inventory comes in many different forms. This inventory can be found on websites, in instant messaging applications, … Read More

Contextual advertising

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Contextual advertising is the term applied to advertisements appearing on websites which ads are served by automated systems based on the content of the page. Google AdSense was the first major contextual advertising program. It worked by providing webmasters with … Read More

AdWords

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AdWords is Google’s branded text-based pay-per-click (PPC) advertising service. Google’s advertisements are short, consisting of one title line and two content text lines. Advertisers specify the words that should trigger their ads and the maximum amount they are willing to … Read More

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