A central ad server is a computer server that stores advertisements and delivers them to web site visitors. These servers centrally store the ads so that advertisers and publishers can track from one source the distribution of their online advertisements, … Read More
Ad serving describes the technology and service that places advertisements on web sites. Ad serving technology companies provide software to web sites and advertisers to serve ads, count them, choose the ads that will make the web site or advertiser … Read More
Ad filtering or ad blocking is a service which removes or alters advertising content in a webpage. This content can be represented in a variety of ways including pictures, animations, text, or pop-up windows. More advanced filters allow fine-grained control … Read More
Famous advertising agencies BBDO — works with Anheuser-Busch, Visa, and PepsiCo. Crispin Porter + Bogusky –famous for Subservient Chicken, works with Burger King, EarthLink, Virgin Atlantic Airways, Volkswagen Doyle Dane Bernbach — created famous campaigns for Volkswagen (including the famous … Read More
Yahoo! results and its forecast for current-quarter sales pleased the investors; Yahoo’s shares boost almost 6% in extended trading after the market close. “It was a clean ‘beat’ quarter, you see signs of stabilization, which is very positive.” says Sandeep … Read More
The creative department — the people who create the actual ads — form the core of an advertising agency. Modern advertising agencies usually form their copywriters and art directors into creative teams. Creative teams may be permanent partnerships or formed … Read More
An advertising agency or ad agency is a service business dedicated to creating, planning and handling advertising (and sometimes other forms of promotion) for their clients. An ad agency is independent from the client and provides an outside point of … Read More
The display advertising portion of online advertising is increasingly dominated by rich media, generally using Adobe Flash. Rich media advertising techniques make overt use of color, imagery, page layout, and other elements in order to attract the reader’s attention. Some … Read More
Because of the ability to track results of online advertising at a more granular level than what is available through traditional advertising, varying ways have developed for the advertisers and publishers to do business. The three most common ways in … Read More
A significant number of firms, from small businesses to multinational corporations, incorporate online advertising into their marketing strategy. This is even true of firms which conduct their business through more traditional brick and mortar channels. In response to this demand, … Read More
With the dawn of the Internet have come many new advertising opportunities. Popup, Flash, banner, and email advertisements (the last often being a form of spam) abound. Recently, the advertising community has attempted to make the adverts themselves desirable to … Read More
