Effects of advertising on communication media

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One of the effects of advertising is to modify the nature of the communication media where it is shown. The most clear example is television. Channels that get most of their revenues from publicity try to make their medium a … Read More

WinFixer Technical Information

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WinFixer is closely related to Aurora Network’s Nail.exe hijacker/spyware program. In worst case scenarios, it may embed itself in Internet Explorer and become part of the program, thus being nearly impossible to remove. The program is also closely related to … Read More

Public perception of the advertising medium

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Billboard in Lund, Sweden, saying “One Night Stand?” (2005) Over the years, the public perception of advertising has become very negative. It is seen as a medium that inherently promotes a lie, based on the purpose of the advertisement – … Read More

Fight against WinFixer

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Remedies Avoid infection If the initial dialog box is shown, disconnecting from the internet BEFORE closing it may prevent the download and any infection. Switching to a different browser rather than Internet Explorer may reduce vulnerability to this and other … Read More

Critiques of the advertising medium

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As advertising and marketing efforts become increasingly ubiquitous in modern Western societies, the industry has come under criticism of groups such as AdBusters via culture jamming which criticizes the media and consumerism using advertising’s own techniques. The industry is accused … Read More

How WinFixer Infects

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Initial message prior to infection – Disconnect from the internet before closing this! There are several ways in which WinFixer can infect a computer. Users using Internet Explorer are most susceptible, although users of other browsers, such as Firefox and … Read More

Regulation of advertising

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There have been increasing efforts to protect the public interest by regulating the content and the reach of advertising. Some examples are the ban on television tobacco advertising imposed in many countries, and the total ban on advertising to children … Read More

WinFixer

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WinFixer is a computer program that claims to have the ability to repair any computer system problem. However, due to its regular displaying of popup notifications, dubious installation (installing itself without the user’s permission), and advertisements of other products, WinFixer … Read More

Public service advertising

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The same advertising techniques used to promote commercial goods and services can be used to inform, educate and motivate the public about non-commercial issues, such as AIDS, political ideology, energy conservation, religious recruitment, and deforestation. Advertising, in its non-commercial guise, … Read More

Online shopping rewards

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The advent of online shopping has resulted in the development of a large number of rewards programs that offer rewards for shopping through specific shopping portals. These rewards can be points-based (allowing redemption for various prizes), cashback, airline frequent flyer-miles-based, … Read More

Advertising Impact

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“Half the money I spend on advertising is wasted; the trouble is, I don’t know which half.” – John Wanamaker, father of modern advertising. Billboard, New York City, (2005) The impact of advertising has been a matter of considerable debate … Read More

Loyaltyware

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Loyaltyware is a sub-category of adware. It works around the notion of user “loyalty” by providing incentives in the form of cash, points, airline miles, or other type of goods while shopping. Examples include WebRebates, Top Moxie, and Ebates Moe … Read More

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