A history of the affiliate marketing

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If you recommend a restaurant to a friend, and that friend visits the restaurant because of your recommendation, the restaurant’s revenue will have increased because of your referral. This is “word-of-mouth” marketing. But you, as the referrer, do not see … Read More

Search Engine Marketing (SEM)

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Natural referencing! and sponsored links Goals Increase awareness Develop site traffic Increase visibility on search engines Use a new communication and prospecting channel The concept Search Engine Marketing (SEM) is one of the major levers for creating traffic on the … Read More

E-mail Marketing

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At its core, email marketing is a tool for customer relationship management (CRM). Used effectively, this extension of permission-based marketing can deliver one of the highest returns on investment (ROI) of any eMarketing activity. Simply put, e-mail marketing is a … Read More

Affiliate Programs Forum

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Affiliate programs, affiliate marketing and networks of affiliates. Best and free affiliate programs, affiliate software.

Search Engine Optimization (SEO) Forum

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Google and search engine optimization, job search engine, best search engines, search engine marketing, submission, ranking

Cookie problems in Web Analytics

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Two attributes characterize a cookie in terms of Web Analytics: its domain and its expiration date. It is often the cookie expiration date that determines the uniqueness of a visitor. If the domain is the same as that of the … Read More

Client clubs in loyalty marketing

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A client club is a more or less selective club combining the “best” customers (or even sometimes potential clients) of a company to dedicate to them specific offers or event. This is a retention (loyalty) tool. Indeed, the client club … Read More

Applying social marketing principles

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Programme managers and practitioners using this guide will gain a better understanding of how social marketing can help them develop and implement behaviour change interventions. For those already familiar with social marketing concepts and approaches, this guide will serve as … Read More

Local indexing

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Local indexing is a web optimization technique which appeared towards the end of 2009. This technique is to create a business listing on the map section of search engines or take advantage of one-box Maps. Advantages Local indexing offers many … Read More

When should social marketing be used?

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Ethical guidelines Social marketing, like other forms of public health interventions, is also guided by ethical considerations. Whenever a decision is made that will directly influence the behaviour of people, even if adopting that behaviour is likely to protect them … Read More

Web indexing

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Web indexing is the work of reference, that is to say mention something or refer to search engines. Indexing is used in two very specific contexts: In big distribution in the management of product catalogs: products are referenced in displays. … Read More

Method mix in social marketing – The 4 Ps

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Key concept 6: Method mix A social marketing programme will normally consist of a mix of interventions, some appealing to logic and others focused on emotions and mindless choosing. To select the optimal mix of interventions it is important to … Read More

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