AdSense

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AdSense is an advertising program run by Google. Website owners can enroll in this program to enable text and image advertisements on their sites. These ads are administered by Google and generate revenue on either a per-click or per-thousand-ads-displayed basis. … Read More

Effects of advertising on communication media

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One of the effects of advertising is to modify the nature of the communication media where it is shown. The most clear example is television. Channels that get most of their revenues from publicity try to make their medium a … Read More

Click-through rate

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Click-through rate or CTR is a way of measuring the success of an online advertising campaign. A CTR is obtained by dividing the number of users who clicked on an ad on a web page by the number of times … Read More

Pay per click

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Pay per click, or PPC, is an advertising technique used on websites, advertising networks, and search engines. With search engines, pay per click advertisements are usually text ads placed near search results; when a site visitor clicks on the advertisement, … Read More

Cost Per Click

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Cost Per Click or CPC (as it is often initialized to) is a phrase often used in online advertising and online marketing circles. With many advertising networks and websites, the advertiser is charged for advertising their ad (on the advertising … Read More

Effective Cost Per Action

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Effective Cost Per Action (often abbreviated to eCPA) is a phrase often used in online advertising and online marketing circles. CPA is considered the optimal form of buying online advertising from the advertiser’s point of view, as they only pay … Read More

Cost Per Action

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Cost Per Action or CPA (as it is often initialized to) is a phrase often used in online advertising and online marketing circles. CPA is considered the optimal form of buying online advertising from the advertiser’s point of view. An … Read More

Affiliate

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An affiliate is a commercial entity with a relationship with a peer or a larger entity. Broadcast networks In a radio network or TV network, an affiliate is a radio station or TV station that agrees to carry the broadcasts … Read More

Evolution of affiliate marketing

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Amazon at the Affiliate Meet Market Early days In the early days of affiliate marketing, there was very little control over what affiliates were doing, which was abused by a large number of affiliates. Affiliates used false advertisements, trademark bidding … Read More

Affiliate marketing

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Affiliate Marketing is a popular method of promoting web businesses in which an affiliate is rewarded for every visitor, subscriber and/or customer provided through his efforts. It is a modern variation of the practice of paying finder’s-fees for the introduction … Read More

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