Self-publishing market

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Self-publishing is not a recent phenomenon, but the development of the digital book market in the early 2000s enabled this method of publishing, as it is particularly well suited to this type of publication, to experience strong growth. Technological advances … Read More

Romania’s National Nuclear Program for Heavy Water

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Sfetcu, Nicolae. (2022) “Romania’s National Nuclear Program for Heavy Water”, in Telework, DOI: 10.13140/RG.2.2.31449.39526, https://www.telework.ro/en/romanias-national-nuclear-program-for-heavy-water/   Abstract After the Second World War, Romania felt the need to develop its own energy system, of much greater power, and as independent as … Read More

Heavy Water – Overview

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Sfetcu, Nicolae, ” Heavy Water – Overview”, in Telework (2022), DOI: 10.13140/RG.2.2.31649.28003, https://www.telework.ro/en/heavy-water-overview/   Abstract An overview of heavy water: definition, properties, uses (with emphasis on the use of heavy water in nuclear reactors as a moderator and coolant). Technologies … Read More

The supremacy of IT&C technologies

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Sfetcu, Nicolae (2022). The supremacy of IT&C technologies, DOI: 10.13140/RG.2.2.33253.27362, in Telework, https://www.telework.ro/en/the-supremacy-of-itc-technologies/   Abstract Over the last 60 years, computing power has grown explosively, mainly due to space, military and industrial research, and forced by the recent COVID-19 pandemic … Read More

Black Swan, an assumed risk – Is it worth it?

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Sfetcu, Nicolae (2022). Black Swan, an assumed risk – Is it worth it? DOI: 10.13140/RG.2.2.25379.94241, in Telework: https://www.telework.ro/en/black-swan-an-assumed-risk-is-it-worth-it/   Abstract Book review: Taleb, Nassim Nicholas (2007), The Black Swan: The Impact of the Highly Improbable, Random House, ISBN 978-1400063512 The … Read More

How to develop a company blog

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The blog has an important characteristic: its low cost. Setting up a blog solution is financially very rewarding. For a few hundred euros per year, you have an online platform capable of welcoming all your visitors and meeting all your … Read More

Brazil English translation style guide

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Full name: Federative Republic of Brazil (Republica Federativa do Brasil) Official language: Portuguese (many Amerindian languages and a few European languages are also spoken, but the only official language is Portuguese) Government type: Federal presidential republic Parliament: Brazil has a … Read More

The role of translation and languages ​​in the circulation of ideas and information

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In space and time, the intensity of intercultural communication and interlinguistic exchanges largely depends on the quantity and quality of information translated from one language to another, but history has shown that circulation and “notoriety” of ideas do not merge … Read More

A history of the affiliate marketing

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If you recommend a restaurant to a friend, and that friend visits the restaurant because of your recommendation, the restaurant’s revenue will have increased because of your referral. This is “word-of-mouth” marketing. But you, as the referrer, do not see … Read More

Search Engine Marketing (SEM)

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Natural referencing! and sponsored links Goals Increase awareness Develop site traffic Increase visibility on search engines Use a new communication and prospecting channel The concept Search Engine Marketing (SEM) is one of the major levers for creating traffic on the … Read More

Short online advertising history

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Simply put, online advertising is advertising on the Internet. Online advertising encompasses advertisements on search engine results pages, advertisements placed in e-mails, and other ways in which advertisers use the Internet. However, this chapter focuses on display advertising or rich-media … Read More

E-mail Marketing

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At its core, email marketing is a tool for customer relationship management (CRM). Used effectively, this extension of permission-based marketing can deliver one of the highest returns on investment (ROI) of any eMarketing activity. Simply put, e-mail marketing is a … Read More

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