Economics of crowdsourcing

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Volunteering, volunteerism and altruism … or economic benefit? In some cases, the “crowd” willing to participate generously offers a priori powers, their data. Participants may feel somehow reimbursed for their work with results that will benefit everyone, or estimate that … Read More

Crowdsourcing

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Crowdsourcing, or participatory production, one of the emerging areas of knowledge management, is the use of creativity, intelligence and know-how of a large number of people, outsourcing, to perform certain tasks traditionally performed by an employee or contractor. This is … Read More

Marketing 2.0

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The idea of Marketing 2.0 refers to a new generation of emerging marketing concepts of the Internet age. The term was popularized in 2005 when several experts also spoke of Web 2.0. Adetem, the marketing association, devoted his October 2007 … Read More

Mashup (web application hybrid)

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A composite application (mashup, or mash-up) is an application that combines content or services from multiple applications more or less heterogeneous. We talk about mashup through a superposition of two images from different sources, superposition of different visual and audio … Read More

1% rule in Internet culture

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(Graphic showing the proportion of lurkers, contributors and creators.) In cyberspace, the assumption of 1%, also called rule or law of 1%, or 90-9-1 principle, reflects the fact that participation and earnings are highly uneven in an online community. Thus, … Read More

Impact and management of online reputation

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For individuals Today managing online reputation is likely to apply to all types of entities: little-known citizens, celebrities in their media exposure or their political commitment, but also companies and brands. The discovery of e-reputation appeared with the phenomenon of … Read More

Marketing of online reputation

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The issue of trust can arise when it comes to completing a transaction online, with a particular (selling a used object, apartment rental) or a business (e-commerce). According to some sociologists, digital trust depends primarily on the level of sociability … Read More

Reputation management

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The online reputation, sometimes called web reputation, or digital reputation, is the reputation, the common opinion (information, advice, discussions, comments, rumors …) of a web entity (brand, person, legal (business) or physical (individual), real (represented by a name or pseudonym) … Read More

User-generated content

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The user-generated content refers to a set of media whose content is primarily product directly influenced by end users. It is opposed to the traditional content, sold or distributed by traditional media companies. The term became popular during 2005 in … Read More

Web 2.0 technologies

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The infrastructure of the Web 2.0 is complex and changing in nature, but it always includes: server software, content syndication, messaging protocols, navigation standards various client applications (plug-ins, or grafts, non-standards are generally avoided). These complementary approaches provide Web 2.0 … Read More

Domain name speculation

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Domain name speculation refers to buying domains with the intent of selling them later for a higher price. The speculative element can be linked to news and current events, though the period during which such domains can be sold or … Read More

Privacy on the Internet

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As the protocols used for e-mail, HTTP uses broadcast of its messages clearly, making it vulnerable to even novices attackers. A simple solution to ensure the privacy of navigation is using an extension protocol called HTTP Secure or HTTPS. Addresses … Read More

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