advertising Archives - MultiMedia https://www.telework.ro/en/tag/advertising-2/ Știință și filosofie, afaceri online (web design, marketing, traduceri, cărți online, rețele sociale), artă. Știința informației (data science, business intelligence). Thu, 28 Aug 2014 11:06:31 +0000 en-GB hourly 1 https://www.telework.ro/wp-content/uploads/2016/01/cropped-logostore-32x32.png advertising Archives - MultiMedia https://www.telework.ro/en/tag/advertising-2/ 32 32 2257885 Advertising campaigns https://www.telework.ro/en/advertising-campaigns/ https://www.telework.ro/en/advertising-campaigns/#respond Thu, 28 Aug 2014 11:06:31 +0000 https://www.telework.ro/?p=7628 Advertising does not in itself guarantee success. The advertising history there have been brilliant campaigns for mediocre products quickly overwhelmed by competition and, conversely, advertising budgets spent for a few memorable unconvincing campaign, for products that are still sold well. … Read More

The post Advertising campaigns appeared first on MultiMedia.

]]> https://www.telework.ro/en/advertising-campaigns/feed/ 0 7628 Economics of advertising https://www.telework.ro/en/economics-of-advertising/ https://www.telework.ro/en/economics-of-advertising/#respond Mon, 25 Aug 2014 15:17:46 +0000 https://www.telework.ro/?p=7615 If advertising is an essential part of the consumer society, its economic weight and its effectiveness are difficult to assess. Economic weight In 2006, in a report entitled 2006-2010 Forecast for the entertainment industry and media, PricewaterhouseCoopers estimated global ad … Read More

The post Economics of advertising appeared first on MultiMedia.

]]> https://www.telework.ro/en/economics-of-advertising/feed/ 0 64749 Advertising chain: Advertisers https://www.telework.ro/en/advertising-chain-advertisers/ https://www.telework.ro/en/advertising-chain-advertisers/#respond Fri, 22 Aug 2014 16:58:14 +0000 https://www.telework.ro/?p=7607 In addition to advertisers, agencies and the “consumers” of advertising, various actors are involved as pollsters to refine, via market market research, understanding the market, to confirm the position of the product and test the effectiveness of advertising being finalized. … Read More

The post Advertising chain: Advertisers appeared first on MultiMedia.

]]> https://www.telework.ro/en/advertising-chain-advertisers/feed/ 0 7607 Major players in advertising https://www.telework.ro/en/major-players-in-advertising/ https://www.telework.ro/en/major-players-in-advertising/#respond Mon, 07 Apr 2014 11:36:24 +0000 https://www.telework.ro/?p=7230 An agency is a body composed of specialists on behalf of advertisers, for design, implementation and monitoring of advertising campaigns. The field of consultancy agencies is oligopolistic and dominated by five players at world level. In its 1993 edition, Le … Read More

The post Major players in advertising appeared first on MultiMedia.

]]> https://www.telework.ro/en/major-players-in-advertising/feed/ 0 64710 Media and advertising approaches https://www.telework.ro/en/media-and-advertising-approaches/ https://www.telework.ro/en/media-and-advertising-approaches/#respond Thu, 06 Feb 2014 12:55:00 +0000 https://www.telework.ro/?p=6673 There are different media for advertising, starting with the ancient store banner, internet, television, radio spots, flyers, direct mail, street furniture, inset in the press, classifieds, TV screens placed on the point of sale, a sandwich man in the street, … Read More

The post Media and advertising approaches appeared first on MultiMedia.

]]> https://www.telework.ro/en/media-and-advertising-approaches/feed/ 0 64700 Classified ads https://www.telework.ro/en/classified-ads/ https://www.telework.ro/en/classified-ads/#respond Tue, 26 Apr 2011 19:02:05 +0000 https://www.telework.ro/?p=2921 Classified advertising is a form of advertising which is particularly common in newspapers and other periodicals. Classified advertising is usually textually based and can consist of as little as the type of item being sold, (i.e., “Clothing”) and a telephone … Read More

The post Classified ads appeared first on MultiMedia.

]]> https://www.telework.ro/en/classified-ads/feed/ 0 64573 Advertising agency personnel https://www.telework.ro/en/advertising-agency-personnel/ https://www.telework.ro/en/advertising-agency-personnel/#respond Fri, 09 Oct 2009 18:05:02 +0000 https://www.telework.ro/?p=801 The creative department — the people who create the actual ads — form the core of an advertising agency. Modern advertising agencies usually form their copywriters and art directors into creative teams. Creative teams may be permanent partnerships or formed … Read More

The post Advertising agency personnel appeared first on MultiMedia.

]]> https://www.telework.ro/en/advertising-agency-personnel/feed/ 0 64514 Payment conventions in online advertising https://www.telework.ro/en/payment-conventions-in-online-advertising/ https://www.telework.ro/en/payment-conventions-in-online-advertising/#respond Fri, 14 Aug 2009 13:44:02 +0000 https://www.telework.ro/?p=653 Because of the ability to track results of online advertising at a more granular level than what is available through traditional advertising, varying ways have developed for the advertisers and publishers to do business. The three most common ways in … Read More

The post Payment conventions in online advertising appeared first on MultiMedia.

]]> https://www.telework.ro/en/payment-conventions-in-online-advertising/feed/ 0 64475 Future of the advertising https://www.telework.ro/en/future-of-the-advertising/ https://www.telework.ro/en/future-of-the-advertising/#respond Mon, 22 Jun 2009 15:04:25 +0000 https://www.telework.ro/?p=617 With the dawn of the Internet have come many new advertising opportunities. Popup, Flash, banner, and email advertisements (the last often being a form of spam) abound. Recently, the advertising community has attempted to make the adverts themselves desirable to … Read More

The post Future of the advertising appeared first on MultiMedia.

]]> https://www.telework.ro/en/future-of-the-advertising/feed/ 0 64457 Public perception of the advertising medium https://www.telework.ro/en/public-perception-of-the-advertising-medium/ https://www.telework.ro/en/public-perception-of-the-advertising-medium/#respond Thu, 30 Apr 2009 17:20:11 +0000 https://www.telework.ro/?p=354 Billboard in Lund, Sweden, saying “One Night Stand?” (2005) Over the years, the public perception of advertising has become very negative. It is seen as a medium that inherently promotes a lie, based on the purpose of the advertisement – … Read More

The post Public perception of the advertising medium appeared first on MultiMedia.

]]> https://www.telework.ro/en/public-perception-of-the-advertising-medium/feed/ 0 64434