brand equity Archives - MultiMedia https://www.telework.ro/en/tag/brand-equity/ Știință și filosofie, afaceri online (web design, marketing, traduceri, cărți online, rețele sociale), artă. Știința informației (data science, business intelligence). Fri, 26 Aug 2016 20:53:19 +0000 en-GB hourly 1 https://www.telework.ro/wp-content/uploads/2016/01/cropped-logostore-32x32.png brand equity Archives - MultiMedia https://www.telework.ro/en/tag/brand-equity/ 32 32 2257885 Brand concepts https://www.telework.ro/en/brand-concepts/ https://www.telework.ro/en/brand-concepts/#respond Mon, 11 May 2009 18:16:42 +0000 https://www.telework.ro/?p=439 Some marketers distinguish the psychological aspect of a brand from the experiential aspect. The experiential aspect consists of the sum of all points of contact with the brand and is known as the brand experience. The psychological aspect, sometimes referred … Read More

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