customers Archives - MultiMedia

How to Start an Online Business (Step-by-Step)

Nicolae Sfetcu — Wed, 15 Oct 2025 13:05:14 +0000

Starting an online business doesn’t require permission, a huge budget, or a perfect idea. It does require clear thinking, a simple plan, and consistent execution. Here’s a practical path you can follow from zero to your first sales—and beyond. 1) … Read More

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How Do I Start a Business? A Practical, No-Fluff Guide

Nicolae Sfetcu — Tue, 23 Sep 2025 16:20:24 +0000

Starting a business doesn’t require a perfect idea or a fat bank account. It requires a real customer problem, a simple way to solve it, and the discipline to move step by step. Here’s a clear path from “I think … Read More

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Customer relationship management

Nicolae Sfetcu — Tue, 24 Aug 2010 17:01:51 +0000

Customer relationship management (CRM) is a broadly recognized, widely-implemented strategy for managing and nurturing a company’s interactions with customers, clients and sales prospects. It involves using technology to organize, automate, and synchronize business processes—principally sales activities, but also those for … Read More

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Permission marketing

Nicolae Sfetcu — Wed, 29 Apr 2009 13:06:12 +0000

Permission marketing is a term used in e-marketing. Marketers will ask permission before they send advertisements to prospective customers. It is used by some Internet marketers, email marketers, and telephone marketers. It requires that people first “opt-in”, rather than allowing … Read More

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e-Mail marketing – The Bad

Nicolae Sfetcu — Wed, 18 Mar 2009 17:54:49 +0000

Many companies use e-mail marketing to communicate with existing customers, but many other companies send unsolicited commercial e-mail, also known as spam. Illicit e-mail marketing antedates legitimate e-mail marketing, since on the early Internet it was not permitted to use … Read More

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Online Marketing Activities

Nicolae Sfetcu — Mon, 16 Mar 2009 12:50:33 +0000

Smith and Chaffey (2001) describe five key online marketing activities (the ‘5Ss’) which can be applied by an organisation to implement various online marketing tactics. For example, for an e-newsletter, the 5Ss are: Sell – Grow sales (the e-newsletter often … Read More

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Negative Perceptions of Telemarketing

Nicolae Sfetcu — Tue, 10 Mar 2009 16:40:57 +0000

The great majority of telemarketing presentations are legitimate calls from companies that offer valuable services. Unfortunately, telemarketing has also been negatively associated with various scams or frauds like multilevel marketing, pyramid schemes or with fraudulently overpriced products or services. The … Read More

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Purpose of Online Marketing

Nicolae Sfetcu — Fri, 06 Mar 2009 11:41:37 +0000

When marketing online, the general four step process of marketing is still the guiding idea, in the online world the character of marketing becomes more deeply a conversation between a marketer and a market-of-one a concept that is central to … Read More

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Legal online gambling in America

Nicolae Sfetcu — Mon, 12 May 2008 21:41:54 +0000

During July 29-30, 2008, will take place the conference Next Generation in Gambling (NGG) (Exploring multi-channel delivery of games to customers while complying with federal and state laws in Canada, United States and Latin America). The event will target the … Read More

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