How does marketing create customer loyalty?

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Ann has a small restaurant in her hometown. She knows that people who live in the city sometimes dine out to try different international cuisines. Its town is in a popular tourist area, so there are also many visitors who come … Read More

How to… Marketing for Small Business

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With the exponential growth of the popularity of the Web – the primary instrument using the Internet – an increasingly profitable activity began to be used by a growing number of companies: electronic advertising and marketing, instruments that offer tremendous … Read More

What is Marketing? The “Seven P’s”

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Many people think that marketing is introducing products or services to customers and offering them attractive promotions in order to increase sales. This is correct, but marketing is much more than that. If customers try your products or services and … Read More

It has been published the printed edition of the book ”How to SELL (eCommerce) – Marketing and Internet Marketing Strategies”

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It has been published the printed edition of the book ”How to SELL (eCommerce) – Marketing and Internet Marketing Strategies” Paperback ‏ : ‎ 204 pages, ISBN-13 ‏ : ‎ 979-8210134547, Item Weight ‏ : ‎ 9.9 ounces, Dimensions ‏ … Read More

Rational or emotional marketing during the COVID pandemic?

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Ardath Albee (Marketing Interactions) and Gurdeep Dhillon (Adobe Digital Experience) spoke about the use of emotional intelligence in content marketing at the recent Demand Generation Summit organized by Content Marketing Institute. “We have an opportunity to rethink the way we’re … Read More

The marketing spirit

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Marketing is neither commercial, nor advertising communication, nor sales, nor commercial promotion. As Raymond Aron pointed out in his introductory speech at the Forum on Combat Marketing organized in 1975 in Paris by the Alumni of the Institute of Management … Read More

The four major types of marketing decision

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(2006. The Apple Store, 5th Avenue, New York. A strategy of enchantment.) The revolutions of marketing since 1960 The paradigm of marketing most commonly used today dates from around the late fifties. It was designed to provide a framework for … Read More

Different distribution channels for marketing

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In general, any business or individual wanting to create an online store (e-commerce ) may usefully call a service provider specializing in e -commerce to study the market, its competition and thus its position on the web. Combined sales for … Read More

Marketing 2.0

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The idea of Marketing 2.0 refers to a new generation of emerging marketing concepts of the Internet age. The term was popularized in 2005 when several experts also spoke of Web 2.0. Adetem, the marketing association, devoted his October 2007 … Read More

Affiliate marketing

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The Internet affiliate marketing is an online shopping technique to distribute products and/or services on affiliate websites. Membership is a partnership between a publisher site and a commercial site trying to increase online sales or pick up a number of … Read More

Marketing mix

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Operational marketing is the implementation on the ground of policy decisions taken at the level of strategic marketing (although, in practice, decisions are not always made at this level). It is a short-term policy, which must be constantly adapted to … Read More

Marketing strategy

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The marketing strategy aims to put the company in question in line with the implicit or explicit requirements of the market in which it operates. The foundations of the strategy are to discover and especially to influence the needs of … Read More

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