online advertising Archives - MultiMedia https://www.telework.ro/en/tag/online-advertising/ Știință și filosofie, afaceri online (web design, marketing, traduceri, cărți online, rețele sociale), artă. Știința informației (data science, business intelligence). Fri, 14 Jan 2022 17:17:26 +0000 en-GB hourly 1 https://www.telework.ro/wp-content/uploads/2016/01/cropped-logostore-32x32.png online advertising Archives - MultiMedia https://www.telework.ro/en/tag/online-advertising/ 32 32 2257885 Short online advertising history https://www.telework.ro/en/short-online-advertising-history/ https://www.telework.ro/en/short-online-advertising-history/#respond Fri, 14 Jan 2022 17:17:26 +0000 https://www.telework.ro/?p=107700 Simply put, online advertising is advertising on the Internet. Online advertising encompasses advertisements on search engine results pages, advertisements placed in e-mails, and other ways in which advertisers use the Internet. However, this chapter focuses on display advertising or rich-media … Read More

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]]> https://www.telework.ro/en/short-online-advertising-history/feed/ 0 107700 Online advertising https://www.telework.ro/en/online-advertising-2/ https://www.telework.ro/en/online-advertising-2/#respond Tue, 01 Jul 2014 11:55:10 +0000 https://www.telework.ro/?p=7512 Online advertising effectiveness depends on how you use the methods listed below. This gives you some ideas to create online advertisements with a strong message. Establish a clear goal Any communication process begins with setting objectives for marketing campaign. It … Read More

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]]> https://www.telework.ro/en/online-advertising-2/feed/ 0 7512 Effective Cost Per Mille https://www.telework.ro/en/effective-cost-per-mille/ https://www.telework.ro/en/effective-cost-per-mille/#respond Tue, 01 Jun 2010 09:48:45 +0000 https://www.telework.ro/?p=2020 Effective Cost Per Mille or eCPM (as it is often initialized to) is a phrase often used in online advertising and online marketing circles. It means the cost of every 1,000 ad impressions shown. CPM is considered the optimal form … Read More

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]]> https://www.telework.ro/en/effective-cost-per-mille/feed/ 0 2020 Click frauds in online advertising https://www.telework.ro/en/click-frauds-in-online-advertising/ https://www.telework.ro/en/click-frauds-in-online-advertising/#respond Thu, 10 Sep 2009 12:38:02 +0000 https://www.telework.ro/?p=709 Click fraud occurs in pay per click online advertising when a person, automated script or computer program imitates a legitimate user of a web browser clicking on an ad, for the purpose of generating an improper charge per click. Click … Read More

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]]> https://www.telework.ro/en/click-frauds-in-online-advertising/feed/ 0 64498 Click-through rate https://www.telework.ro/en/click-through-rate/ https://www.telework.ro/en/click-through-rate/#respond Sun, 17 May 2009 20:55:48 +0000 https://www.telework.ro/2009/05/click-through-rate/ Click-through rate or CTR is a way of measuring the success of an online advertising campaign. A CTR is obtained by dividing the number of users who clicked on an ad on a web page by the number of times … Read More

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]]> https://www.telework.ro/en/click-through-rate/feed/ 0 64450 Cost Per Click https://www.telework.ro/en/cost-per-click/ https://www.telework.ro/en/cost-per-click/#respond Sun, 12 Apr 2009 15:56:50 +0000 https://www.telework.ro/2009/04/cost-per-click/ Cost Per Click or CPC (as it is often initialized to) is a phrase often used in online advertising and online marketing circles. With many advertising networks and websites, the advertiser is charged for advertising their ad (on the advertising … Read More

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]]> https://www.telework.ro/en/cost-per-click/feed/ 0 64415 Effective Cost Per Action https://www.telework.ro/en/effective-cost-per-action/ https://www.telework.ro/en/effective-cost-per-action/#respond Thu, 02 Apr 2009 10:25:52 +0000 https://www.telework.ro/?p=239 Effective Cost Per Action (often abbreviated to eCPA) is a phrase often used in online advertising and online marketing circles. CPA is considered the optimal form of buying online advertising from the advertiser’s point of view, as they only pay … Read More

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]]> https://www.telework.ro/en/effective-cost-per-action/feed/ 0 64407 Cost Per Action https://www.telework.ro/en/cost-per-action/ https://www.telework.ro/en/cost-per-action/#respond Wed, 25 Mar 2009 11:33:32 +0000 https://www.telework.ro/2009/03/cost-per-action/ Cost Per Action or CPA (as it is often initialized to) is a phrase often used in online advertising and online marketing circles. CPA is considered the optimal form of buying online advertising from the advertiser’s point of view. An … Read More

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]]> https://www.telework.ro/en/cost-per-action/feed/ 0 64399 Online Marketing Activities https://www.telework.ro/en/online-marketing-activities/ https://www.telework.ro/en/online-marketing-activities/#respond Mon, 16 Mar 2009 12:50:33 +0000 https://www.telework.ro/?p=146 Smith and Chaffey (2001) describe five key online marketing activities (the ‘5Ss’) which can be applied by an organisation to implement various online marketing tactics. For example, for an e-newsletter, the 5Ss are: Sell – Grow sales (the e-newsletter often … Read More

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]]> https://www.telework.ro/en/online-marketing-activities/feed/ 0 64388 Online marketing https://www.telework.ro/en/online-marketing/ https://www.telework.ro/en/online-marketing/#respond Mon, 23 Feb 2009 20:53:06 +0000 https://www.telework.ro/?p=40 Online Marketing is marketing on the Internet. It is a type of e-marketing, which in turn is a type of e-commerce. While at first the confusion of experiments, beta versions of websites, search engines and other online devices cause marketers … Read More

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