Online marketing Archives - MultiMedia

How to… Marketing for Small Business

Nicolae Sfetcu — Tue, 30 Jan 2024 13:50:18 +0000

With the exponential growth of the popularity of the Web – the primary instrument using the Internet – an increasingly profitable activity began to be used by a growing number of companies: electronic advertising and marketing, instruments that offer tremendous … Read More

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Effective Cost Per Mille

Nicolae Sfetcu — Tue, 01 Jun 2010 09:48:45 +0000

Effective Cost Per Mille or eCPM (as it is often initialized to) is a phrase often used in online advertising and online marketing circles. It means the cost of every 1,000 ad impressions shown. CPM is considered the optimal form … Read More

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Link campaigns

Nicolae Sfetcu — Sat, 19 Sep 2009 16:00:44 +0000

Link campaigns are a form of online marketing and is also a method for search engine optimization. A business seeking to increase the number of visitors to its web site can ask its strategic partners, professional organizations, chambers of commerce, suppliers, … Read More

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Cost Per Click

Nicolae Sfetcu — Sun, 12 Apr 2009 15:56:50 +0000

Cost Per Click or CPC (as it is often initialized to) is a phrase often used in online advertising and online marketing circles. With many advertising networks and websites, the advertiser is charged for advertising their ad (on the advertising … Read More

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Effective Cost Per Action

Nicolae Sfetcu — Thu, 02 Apr 2009 10:25:52 +0000

Effective Cost Per Action (often abbreviated to eCPA) is a phrase often used in online advertising and online marketing circles. CPA is considered the optimal form of buying online advertising from the advertiser’s point of view, as they only pay … Read More

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e-Marketing

Nicolae Sfetcu — Wed, 01 Apr 2009 05:52:06 +0000

e-Marketing is a type of marketing that can be defined as achieving objectives through the use of electronic communications technology such as Internet, e-mail, Ebooks, database, and mobile phone. It is a more general term than online marketing which is … Read More

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Cost Per Action

Nicolae Sfetcu — Wed, 25 Mar 2009 11:33:32 +0000

Cost Per Action or CPA (as it is often initialized to) is a phrase often used in online advertising and online marketing circles. CPA is considered the optimal form of buying online advertising from the advertiser’s point of view. An … Read More

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Online Marketing Activities

Nicolae Sfetcu — Mon, 16 Mar 2009 12:50:33 +0000

Smith and Chaffey (2001) describe five key online marketing activities (the ‘5Ss’) which can be applied by an organisation to implement various online marketing tactics. For example, for an e-newsletter, the 5Ss are: Sell – Grow sales (the e-newsletter often … Read More

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Purpose of Online Marketing

Nicolae Sfetcu — Fri, 06 Mar 2009 11:41:37 +0000

When marketing online, the general four step process of marketing is still the guiding idea, in the online world the character of marketing becomes more deeply a conversation between a marketer and a market-of-one a concept that is central to … Read More

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Online marketing

Nicolae Sfetcu — Mon, 23 Feb 2009 20:53:06 +0000

Online Marketing is marketing on the Internet. It is a type of e-marketing, which in turn is a type of e-commerce. While at first the confusion of experiments, beta versions of websites, search engines and other online devices cause marketers … Read More

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