Promotion Archives - MultiMedia

Short tips on online promotion strategy

Nicolae Sfetcu — Fri, 04 Apr 2014 22:48:47 +0000

Two purposes can exist in an advertising campaign on the Internet: to create traffic to a particular site to sell a product or services Most advertising campaigns aimed at increasing the number of visitors to a particular location. Below you … Read More

The post Short tips on online promotion strategy appeared first on MultiMedia.

Advertising agencies

Nicolae Sfetcu — Wed, 16 Sep 2009 21:06:24 +0000

An advertising agency or ad agency is a service business dedicated to creating, planning and handling advertising (and sometimes other forms of promotion) for their clients. An ad agency is independent from the client and provides an outside point of … Read More

The post Advertising agencies appeared first on MultiMedia.

Publicity

Nicolae Sfetcu — Tue, 11 Aug 2009 18:46:41 +0000

Publicity is the deliberate attempt to manage the public’s perception of a product or organization. The product could include anything from traditional goods and services, to celebrities, or works of entertainment. From a marketing perspective, publicity is one of the … Read More

The post Publicity appeared first on MultiMedia.

Black hat methods in SEO

Nicolae Sfetcu — Fri, 17 Apr 2009 04:56:00 +0000

Spamdexing is the promotion of irrelevant, chiefly commercial, pages through deceptive techniques and the abuse of the search algorithms. Many search engine administrators consider any form of search engine optimization used to improve a website’s page rank as spamdexing. However, … Read More

The post Black hat methods in SEO appeared first on MultiMedia.

Promotion

Nicolae Sfetcu — Sat, 11 Apr 2009 18:07:10 +0000

Cheerleaders at a pep rally Promotion is one of the four aspects of marketing. The other three parts of the marketing mix are product management, pricing, and distribution. Promotion involves disseminating information about a product, product line, brand, or company. … Read More

The post Promotion appeared first on MultiMedia.

Advertising Impact

Nicolae Sfetcu — Thu, 19 Mar 2009 13:03:23 +0000

“Half the money I spend on advertising is wasted; the trouble is, I don’t know which half.” – John Wanamaker, father of modern advertising. Billboard, New York City, (2005) The impact of advertising has been a matter of considerable debate … Read More

The post Advertising Impact appeared first on MultiMedia.

Advertising

Nicolae Sfetcu — Mon, 16 Feb 2009 12:56:30 +0000

Billboards and street advertising in Shinjuku, Tokyo, Japan, (2005) Generally speaking, advertising is the promotion of goods, services, companies and ideas, usually by an identified sponsor. Marketers see advertising as part of an overall promotional strategy. Other components of the … Read More

The post Advertising appeared first on MultiMedia.