rich media Archives - MultiMedia

Rich Media advertising

Nicolae Sfetcu — Sun, 30 Aug 2009 13:42:13 +0000

The display advertising portion of online advertising is increasingly dominated by rich media, generally using Adobe Flash. Rich media advertising techniques make overt use of color, imagery, page layout, and other elements in order to attract the reader’s attention. Some … Read More

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Payment conventions in online advertising

Nicolae Sfetcu — Fri, 14 Aug 2009 13:44:02 +0000

Because of the ability to track results of online advertising at a more granular level than what is available through traditional advertising, varying ways have developed for the advertisers and publishers to do business. The three most common ways in … Read More

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Advertising

Nicolae Sfetcu — Mon, 16 Feb 2009 12:56:30 +0000

Billboards and street advertising in Shinjuku, Tokyo, Japan, (2005) Generally speaking, advertising is the promotion of goods, services, companies and ideas, usually by an identified sponsor. Marketers see advertising as part of an overall promotional strategy. Other components of the … Read More

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