Webmasters Archives - MultiMedia

Anchor text

Nicolae Sfetcu — Sat, 18 Dec 2010 21:15:13 +0000

Anchor text is the visible text in a hyperlink. Anchor text is weighted (ranked) highly in search engine algorithms, because the linked text is usually relevant to the landing page. The objective of search engines is to provide highly relevant … Read More

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Free For All link page

Nicolae Sfetcu — Sun, 02 May 2010 17:46:30 +0000

A Free For All link page (FFA) is a web page set up ostensibly to improve the search engine placement of a particular web site. Webmasters typically will use placement software to place a link to their site on hundreds … Read More

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Link exchange

Nicolae Sfetcu — Sun, 11 Oct 2009 12:28:47 +0000

Link Exchange (“Reciprocal Link Exchange”) is the practice of exchanging links with other websites. There are many different ways to arrange a link exchange with webmasters. The simplest way of doing it is to email another website owner and ask … Read More

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Keyword density

Nicolae Sfetcu — Mon, 17 Aug 2009 07:48:19 +0000

Keyword density is the percentage of words on a web page that match a specified set of keywords. In the context of search engine optimization keyword density can be used as a factor in determining whether a web page is … Read More

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High quality web sites typically rank well

Nicolae Sfetcu — Sat, 02 May 2009 20:04:59 +0000

A webmaster who wants to maximize the value of a web site can read the guidelines published by the search engines, as well as the coding guidelines published by the World Wide Web Consortium. If the guidelines are followed, and … Read More

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Web development

Nicolae Sfetcu — Tue, 21 Apr 2009 10:28:58 +0000

Web development is a broad term for any activities related to developing a web site for the World Wide Web or an intranet. This can include e-commerce business development, web design, web content development, client-side/server-side coding, and web server configuration. … Read More

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Black hat methods in SEO

Nicolae Sfetcu — Fri, 17 Apr 2009 04:56:00 +0000

Spamdexing is the promotion of irrelevant, chiefly commercial, pages through deceptive techniques and the abuse of the search algorithms. Many search engine administrators consider any form of search engine optimization used to improve a website’s page rank as spamdexing. However, … Read More

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Getting into search engines’ listings

Nicolae Sfetcu — Fri, 27 Mar 2009 14:29:46 +0000

New sites do not need to be “submitted” to search engines to be listed. A simple link from an established site will get the search engines to visit the new site and spider its contents. It is rarely more than … Read More

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Organic search engines

Nicolae Sfetcu — Thu, 12 Mar 2009 15:41:42 +0000

Google was started by two PhD students at Stanford University, Sergey Brin and Larry Page, and brought a new concept to evaluating web pages. This concept, called PageRank, has been from the start important to the Google algorithm [1]. PageRank … Read More

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Early search engines

Nicolae Sfetcu — Mon, 02 Mar 2009 14:05:16 +0000

SEO began in the mid-1990s, as the first search engines were cataloging the early Web. Initially, all a webmaster needed to do was submit a site to the various engines which would run spiders, programs to “crawl” the site, and … Read More

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