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shoppingTeletrade uses the same technologies to market and sell goods and services, to enhance customer relationships, to reach distant markets without the overhead of a local “physical presence”. Teletrade is already transforming the markets for some kinds of goods and services, notably software (which can be “downloaded” direct from the maker without any need for added value from intermediaries in distribution chains) and financial services (which are increasingly supplied “by wire” at much lower cost and with higher service levels than can be achieved through High Street premises or field sales forces.

As the Information Society develops, we are seeing the emergence of a “global networked economy”, in which competition for many goods and services (including many “tangible” goods) will increasingly come “by wire” into consumers’ homes and business customers’ offices. Understanding and responding to this is essential to future success in trade and enterprise.

Source: eto.org.uk

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