Television versus Internet in advertising

Similarities:

• mass media

• TV and Internet gain audience by the speed of information transmission

• TV and the Internet survive by selling advertising between different varieties of provided information

• TV and the Internet provide the consumers show, besides information, so they have a well-defined entertainmentcomponent

• TV and the Internet directly sell products: TV by teleshopping, Internet by virtual stores, both using the postal service for home delivery

• TV and the Internet are electronic based, and use the screen image as a means of communication

• TV and internet are time-consuming.

Differences

• TV does not store information, Internet stores – Internet message reaches more quicklythe recipient than the TV message

• Internet target can be more accurate than the TVtarget

• TV picture quality is inferior to Internetimage quality

• TV costs are much higher than the costs of Internet

• amount of information from Internet is greater that the volume of information transmitted from TV per unit time

• TV emphasis on celebrities, the Internet does not

• Internet trade initiatives are more productive than the TV

• unit of advertising is much cheaper on the Internet than on TV