Media Archives - MultiMedia

Media and advertising approaches

Nicolae Sfetcu — Thu, 06 Feb 2014 12:55:00 +0000

There are different media for advertising, starting with the ancient store banner, internet, television, radio spots, flyers, direct mail, street furniture, inset in the press, classifieds, TV screens placed on the point of sale, a sandwich man in the street, … Read More

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European Commission establishes a European Regulators Group for Audiovisual Media Services

Nicolae Sfetcu — Mon, 03 Feb 2014 17:55:35 +0000

The European Commission has formally established a group of EU Regulatory Authorities in the field of Audiovisual Media Services. The Group brings together heads or high level representatives of national independent regulatory bodies in the field of audiovisual services, to … Read More

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Critiques of the advertising medium

Nicolae Sfetcu — Thu, 16 Apr 2009 15:14:32 +0000

As advertising and marketing efforts become increasingly ubiquitous in modern Western societies, the industry has come under criticism of groups such as AdBusters via culture jamming which criticizes the media and consumerism using advertising’s own techniques. The industry is accused … Read More

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