publicity Archives - MultiMedia

Publicity

Nicolae Sfetcu — Tue, 11 Aug 2009 18:46:41 +0000

Publicity is the deliberate attempt to manage the public’s perception of a product or organization. The product could include anything from traditional goods and services, to celebrities, or works of entertainment. From a marketing perspective, publicity is one of the … Read More

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Effects of advertising on communication media

Nicolae Sfetcu — Fri, 05 Jun 2009 15:07:44 +0000

One of the effects of advertising is to modify the nature of the communication media where it is shown. The most clear example is television. Channels that get most of their revenues from publicity try to make their medium a … Read More

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Promotion

Nicolae Sfetcu — Sat, 11 Apr 2009 18:07:10 +0000

Cheerleaders at a pep rally Promotion is one of the four aspects of marketing. The other three parts of the marketing mix are product management, pricing, and distribution. Promotion involves disseminating information about a product, product line, brand, or company. … Read More

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Advertising

Nicolae Sfetcu — Mon, 16 Feb 2009 12:56:30 +0000

Billboards and street advertising in Shinjuku, Tokyo, Japan, (2005) Generally speaking, advertising is the promotion of goods, services, companies and ideas, usually by an identified sponsor. Marketers see advertising as part of an overall promotional strategy. Other components of the … Read More

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