Web 2.0 is the evolution of the Web towards greater simplicity (requiring no technical knowledge or computer for users) and interactivity (allowing everyone, individually or collectively, to contribute, share and collaborate in various forms).
The term “social media” is increasingly used and tends to replace the term Web 2.0 and covers the various activities that integrate technology, social interaction, and content creation. Social media uses collective intelligence in a spirit of online collaboration. Social media uses a lot of techniques, such as RSS feeds and other web syndication feeds, blogs, wikis, photo sharing (Flickr), video sharing (YouTube), podcasts, social networks (Facebook ), collaborative bookmarking, mashups, virtual worlds or microblogs (Twitter).
A social network is a set of brands, such as individuals or organizations, interconnected by links created during social interactions. It is represented by a structure or a dynamic form of a social group. The analysis of social networks is based on network theory, the use of graphs, and sociological analysis. It is the field that studies social networks.
CONTENTS:
Web 2.0
– Web 2.0 technologies
– Rich Internet Application
– – RSS
– – Labelling
– – Social tagging, folksonomy
– – Web protocols
– Economic issues
– Criticism
– – Technological content
– – An especially marketing term
– – Using a fake computer version
– – Preexisting technologies
– – Anteriority
– Extension of the terminology
– – Version numbers
– – Using 2.0
– Ajax programming
– – Principle
– – Technologies
– – Ajax and traditional Web applications
– – Alternatives
– – Advantages and disadvantages
– Web services
– – Web services of type representational state transfer (REST)
– – – Introduction
– – – Denominations
– – WS Web Services
– – – Introduction
– – – Security and the WSDL
– – – Advantages
– – – Disadvantages
– – – Scenarios
– – – Platforms
Social media
– History
– Distinction between social media and digital social networks (DSN)
– Description of various social media
– – Discussion tools
– – Publishing tools
– – Contact digital social network
– – Content digital social network
– Social media professions
– Blogosphere
– – Social dynamics
– Crowdsourcing
– – Ethical, limitations, and controversies
– – Economics of crowdsourcing
– – – Volunteering, volunteerism and altruism … or economic benefit?
– – – Economic recovery, with bonuses, gifts, prizes or micropayments
– – Framework, issues and context
– User-generated content
– Mashup (web application hybrid)
– – Types of composite applications
– – Applications in the field of telecommunications
– – The most common examples
– – Advantages and disadvantages of mashup
– News aggregators
– – Technology
– – Uses
– – Interface for service access
– – Software
Social networks
– Introduction
– Social networks and social sciences
– – We can’t have more than 150 friends
– – Degrees of separation
– Major types of social networks
– From Web to Web 2.0
– Social graphs
– – Social graph expansion
– – Facebook open graph
– Microblogging
– Identity algorithms and APIs
– – OAuth
– – openID
– Social media search and management in large scale
– – Social media search
– – Content management in large scale
– – – Memcached
– – – Custom compilers or special programming languages
– – – Haystack
– – – Cassandra
– – Human powered and community question answering
– Mobility and geolocation
– Social rankings and vertical social networks
– Business and Social Networking
– – Social Businesses
– – Social Analytic tools
– Social Television
– Social Gaming
– Online communities
– – Participation
– – Online identity
– – The profiles of the users
– – – Undecideds
– – – Chameleons
– Hashtag
– – Origins
– – Use
– – Implementations in social networks
– Enterprise social networking
– – Protection and confidentiality of data
– – Tools
– Developing a learning community
– – 7 steps towards a dynamic learning community
– – The 8 dimensions of a learning community, by Bielaczyc and Collins
Social networking services
– Applications
– Economic model
– – Trade of data
– – Sale of advertising space
– – Transfer of assets
– Areas of applications
– – Internal versus external networks
– – Online professional networking services
– – Online services of former students
– – Political and governmental institutions
– – Associations and NGOs
– – Invitational networks
– Social bookmarking
– – History
– – How it works
– – Automatic notification
– – Advantages
– – Disadvantages
– Social commerce
– – Evolution of social commerce
– – Facebook Commerce (f-Commerce)
– – Twitter Commerce (t-Commerce)
– – Comparing products and prices
– – The “6 C’s” of social commerce
– Social marketing
– – What are the key social marketing concepts and principles?
– – Applying social marketing principles
– Social bookmarking
– – History
– – How it works
– – Automatic notification
– – Advantages
– – Disadvantages
– Social Media Optimization
– – Optimization techniques
– – Optimization strategies
– – – Blogging strategy
– – The origins
– – Spam
– – Advantage
– – Risks
– 1% rule in Internet culture
– – Gini coefficient
– – Result
Social sites
– Ask.fm
– – Criticism
– Facebook
– – Evolution of Facebook
– – – Branch Media and other (since 2014)
– – Criticism and controversy
– Google+
– – Application
– – Reactions
– – Characteristics
– LinkedIn
– – Competitive environment
– – LinkedIn strategy for Europe
– – Characteristics
– – Features
– – – LinkedIn Answers
– – – Groups
– – – Advanced features
– – – Other services
– Twitter
– – Features
– – – Tweet and retweet
– – – Subscriptions
– – – Timeline
– – – Mentions
– – – Hashtags
– – – Trending topic
– – – Lists
– – – Cashtags
– – – Verified accounts
– – – Direct messages
– – – Other uses
– YouTube
– – Presentation
– – Statistics
– – Popularity
Reference
About the author
– Nicolae Sfetcu
– – By the same author
– – Contact
Publishing House
– MultiMedia Publishing
MultiMedia Publishing House https://www.telework.ro/en/e-books/web-2-0-social-media-social-networks/
– Digital: EPUB (ISBN 978-606-9041-21-5), Kindle (ISBN 978-606-9041-23-9), PDF (ISBN 978-606-9041-22-2)
DOI: 10.58679/MM52438
Date: Mar 10 2017
PREVIEW: https://www.telework.ro/wp-content/uploads/2017/03/Web20-Media-Networks-Preview.pdf
Smashwords (EPUB): https://www.smashwords.com/books/view/710319
Google (EPUB, PDF): https://books.google.ro/books?id=HUpQDgAAQBAJ
eMag (PDF, EPUB, Kindle) https://www.emag.ro/web-2-0-social-media-retele-sociale-nicolae-sfetcu-pdf-pben081p/pd/DC6NT4BBM/
Facebook: https://www.facebook.com/Web20.SocialMedia.SocialNetworks/
YouTube: https://www.youtube.com/watch?v=7ZLGf3f9bVA
Reviews
There are no reviews yet.