Viral marketing
Marketing approach

The marketing approach is an attitude of research, analysis, listening to the market and its supposed environmental permit. Understanding consumer behavior involves a double research effort (via qualitative studies or quantitative studies). The intrinsic dimension is what is unique, which … Read More

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Problems with translation
Problems with translation

According to the school of thought of target-oriented translation, it is necessary to focus on the accuracy of the remarks at the expense of style, when necessary. Most freelance translators, telling that they are specialized in just about everything, contradict … Read More

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The Book Chain
The Book Chain

The author writes the text. If there is a collaborative work, there may be several authors. The author gives or not the rights for use of his work to a publishing house which is in charge of the broadcast, depending … Read More

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