Contextual advertising

Contextual advertising is the term applied to advertisements appearing on websites which ads are served by automated systems based on the content of the page. Google AdSense was the first major contextual advertising program. It worked by providing webmasters with … Read More

A significant number of firms, from small businesses to multinational corporations, incorporate online advertising into their marketing strategy. This is even true of firms which conduct their business through more traditional brick and mortar channels. In response to this demand, … Read More