Facebook Ads

There isn’t one universal “best” platform—Facebook, Instagram, and TikTok are different machines. The best choice depends on (1) who you’re trying to reach, (2) what you’re selling, (3) what creative you can produce consistently, and (4) whether you need measurable … Read More

Big problem for Facebook, after the reveal of Russian spending of more than $100,000 to promote Donald Trump during the 2016 presidential election. With a price of $5 for each 1,000 targeted users, if the tuning of the advertising campaign … Read More