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Industry Intellectual Property Licensing
Founded 1994
Founder Calvin Ayre
Headquarters London, United Kingdom
Key people Calvin Ayre, Founder
Products Online gambling, Beverage, Internet, Music
Employees 1,000+

Bodog is an online entertainment brand launched in 1994 by Calvin Ayre.

Originally the enterprise traded at (www.bodog.com) but the brand was later divested and intellectual property rights had been assigned to and consolidated in BodogBrand.com. The trademark and brand has been subsequently licensed to a series of organizations worldwide.

Business enterprise Model

BodogBrand.com is an intellectual home licensing enterprise, licensing the rights to other Bodog entities. Bodog was founded by Calvin Ayre and he has described the BodogBrand.com licensing model as “not in contrast to the Virgin-branded venture capital organization founded by Richard Branson”.

The Bodog brand is largely focused on the on the net gambling business, notwithstanding attempts to license the brand into the tv, music and event production spaces, which have been largely unsuccessful. In an effort to promote the Bodog brand additional, Bodog Europe”s CEO, Patrik Selin, signed a handle English Premier League side West Bromwich Albion, to become new official club sponsor for the next two seasons, from July 1, 2011.WBA Sponsorship

Brand Licensees

Haydock Sports / Bodog Asia

In March, 2009 BodogBrand.com announced the finalization of an exclusive Asian brand license for on the web gaming with Haydock Sports. Haydock Sports had been operating in Asia given that 2006 below the authority of an Interactive Gaming License issued by Very first Cagayan pursuant the laws in the Republic on the Philippines. Haydock subsequently rebranded its on-line gaming site www.9play.com to www.bodog88.com, providing sportsbook and casino solutions in many languages for the Asian market.

Morris Mohawk Gaming Group (2006 – 2011)

The Morris Mohawk Gaming Group (MMGG) is usually a private on-line gambling company that formerly operated the Bodog-branded web site www.bodog.eu. The Bodog brand was licensed by BodogBrand.com to the MMGG soon after the original Bodog gaming organization withdrew in the United states market place following the passage with the Secure Port Act in 2006. In line with a 2009 interview with CEO Alwyn Morris, following the passage of anti-online gambling legislation by the U.S. Congress in 2006, the original, Antigua-based Bodog gaming enterprise resolved to withdraw from the U.S. marketplace. The MMGG then approached BodogBrand.com and negotiated an exclusive license to make use of the brand for the purposes of marketing and advertising the MMGG”s on-line gaming services within that region. A private corporation, the MMGG is headquartered within the Mohawk Territory of Kahnawake in Quebec, Canada – a part of the seven communities that make up the Mohawk Nation. The MMGG operates pursuant to a remote gaming license issued by the Kahnawake Gaming Commission, and is authorized by that license to provide gaming services worldwide.

MMGG originally operated in the domain name Bodog.com; nonetheless, on Might 23, 2011 the group announced its intention to let its license agreement with BodogBrand.com for the Bodog.com domain to expire and that it had migrated its services to www.Bodog.eu. Business media speculated that the transition to the new domain was a preemptive choice in the face of a round of domain name seizures by the US Division of Justice in early 2011.

In July, 2011, Bodog Brand issued a press release announcing that the brand license arrangement using the MMGG could be terminated effective December 31, 2011. On December 14, 2011, the MMGG announced that it would no longer operate any Bodog-branded websites and transitioned all prospects to its new website.

The MMGG continues to operate, beneath the address www.bovada.lv, pursuant to a remote gaming license issued by the Kahnawake Gaming Commission, and is authorized by that license to supply gaming services worldwide.

Bodog Fight

Bodog Fight was a mixed martial arts and occasion production enterprise. The brand was licensed to a Canadian events production licensee in 2006, which created a television series on the similar name, which aired on The Score Television Network, Ion Tv, plus the Fight Network. Every episode followed two fighters in their education and ended using a bout between the two fighters. Bodog Fight also made pay-per-view events which featured top-ranked fighters such as Fedor Emelianenko, Aleksander Emelianenko and Matt Lindland. Bodog Fight ceased operations in 2008 .

Bodog Poker Network

In September 2009, BodogBrand.com announced a fourth on the internet gaming brand license arrangement with Patrik Selin, former CEO from the Ongame Poker Network. Selin indicates that he has acquired the source code towards the proprietary poker item and commitments from Morris Mohawk Gaming Group, Bodog Europe and Haydock to join the Bodog Network and provide a liquidity base upon the launch in the network.

The Bodog Poker Network has changed its enterprise model to attract losing players and dispel winning players as a way to create far more profit from rake.

On May perhaps 14, 2011, Bodog Poker signed Tatjana Pašalic, European poker player and commentator, to come to be a member of “Team Bodog”.

At the time of his victory, 2006 World Series of Poker Principal Event winner Jamie Gold was also a member of Team Bodog, but that enterprise partnership ended on January 25, 2007. Group Bodog poker player Matt McCullough finished third in the 2007 Globe Series of Poker Europe Key Event taking residence £381,910 ($766,674 US).

Bodog Coffee

In 2011, BodogBrand.com announced a brand license agreement with Bodog Coffee, a food and beverage start-up that owns the national distribution rights to Illy coffee and coffee technologies inside the Philippines.

The Bodog Coffee venture had been discussed by BodogBrand.com founder Calvin Ayre two years previously throughout an interview with eGaming Overview Magazine, during which Ayre indicated that the coffee venture could be a Starbucks-like model combining Bodog-branded kiosks and shop fronts and also a Bodog-branded coffee line.

BUK Ltd. / Bodog UK

In July, 2011, BodogBrand.com announced that its latest brand licensee – Bodog UK – had been granted Remote and Non-Remote Gaming Licenses in the UK Gambling Commission Bodog UK”s brand license is reported to become limited for the United Kingdom and its on the net gambling web-site www.bodog.co.uk will likely be restricted to UK residents. Bodog UK is led by Bodog Europe CEO Patrik Selin.

Seizure of Bodog.com Web-site

The web page Bodog.com was seized on February 26, 2012, and its founder Calvin Ayre was among individuals indicted on February 27, 2012 by the U.S. Immigration and Customs Enforcement Agency on grounds of illegal gambling and cash laundering. Utilizing the Illegal Gambling Organization Act and Maryland”s criminal code to satisfy the requirement for the indictment and seizure.

This article is licensed under the GNU Free Documentation License. It uses material from the Wikipedia.

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