Google is celebrating its 27th birthday today, September 27, with a throwback Google Doodle that swaps the current wordmark for the company’s original 1998 logo—“getting nostalgic with our first-ever logo,” the Doodle page explains.
Although the company was officially incorporated on September 4, 1998, Google has long chosen September 27 as its birthday, a tradition tied to early anniversary Doodles and an indexing milestone that the company commemorated in late September. Coverage today from Indian outlets highlights the anniversary and the retro artwork greeting users on the homepage.
The date choice has sparked confusion over the years—Google has celebrated on different September days in the past—but the company has effectively settled on the 27th.
Founded by Stanford PhD students Larry Page and Sergey Brin and famously incubated in a Menlo Park garage, Google grew from a better way to search the web into a suite of products used by billions, spanning Search, YouTube, Android, Maps, Gmail, Chrome, and cloud services. Today’s reports revisit that journey while spotlighting the birthday Doodle’s nod to the beginning.
The milestone comes amid a strong year for parent company Alphabet: less than two weeks ago, it joined Apple, Microsoft, and Nvidia in the $3 trillion market-cap club, buoyed by investor optimism around AI and a favorable antitrust ruling.
As Google heads toward its third decade, the birthday message is characteristically simple: a look back at where it started, and an implicit promise to keep evolving—“Search on.”
Happy birthday, Google!

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