Cost Per Thousand

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Cost per Thousand (known as CPM) is used in marketing as a benchmark to calculate the relative cost of an advertising campaign or an ad message in a given medium. Rather than an absolute cost, CPM estimates the cost per … Read More

Las Vegas Convention and Visitors Authority

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The Las Vegas Convention and Visitors Authority (LVCVA) is a public agency that runs the Las Vegas Convention Center, Cashman Center, and Cashman Field and is responsible for the advertising campaigns for the Clark County, Nevada area. The fourteen member … Read More