SEO: Page titles

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Indicate page titles by using title tags A title tag tells both users and search engines what the topic of a particular page is. The <title> tag should be placed within the <head> tag of the HTML document (1). Ideally, … Read More

Link popularity

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Link popularity is a measure of the quantity and quality of other web sites that link to a specific site on the World Wide Web. It is an example of the move by search engines towards off-the-page-criteria to determine quality … Read More

AdWords

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AdWords is Google’s branded text-based pay-per-click (PPC) advertising service. Google’s advertisements are short, consisting of one title line and two content text lines. Advertisers specify the words that should trigger their ads and the maximum amount they are willing to … Read More

Link farm

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On the World Wide Web, a link farm is any group of web pages that all hyperlink to every other page in the group. Although some link farms can be created by hand, most are created through automated programs and … Read More

Smartbooks

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Wistron Pursebook, 1GHz Snapdragon ARM CPU (April 2009). A smartbook is a class of mobile device that combines certain features of both a smartphone and netbook.[1][2] Smartbooks deliver features including always on, all-day battery life, 3G and/or WiFi connectivity and … Read More

Litigation and solutions in click frauds

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Litigation Disputes over the issue have resulted in a number of lawsuits. In one case, Google (acting as both an advertiser and advertising network) won a lawsuit against a Texas company called Auction Experts (acting as a publisher), which Google … Read More

Yahoo! advertising revenue

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Yahoo! results and its forecast for current-quarter sales pleased the investors; Yahoo’s shares boost almost 6% in extended trading after the market close. “It was a clean ‘beat’ quarter, you see signs of stabilization, which is very positive.” says Sandeep … Read More

Link exchange

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Link Exchange (“Reciprocal Link Exchange”) is the practice of exchanging links with other websites. There are many different ways to arrange a link exchange with webmasters. The simplest way of doing it is to email another website owner and ask … Read More

Click frauds in online advertising

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Click fraud occurs in pay per click online advertising when a person, automated script or computer program imitates a legitimate user of a web browser clicking on an ad, for the purpose of generating an improper charge per click. Click … Read More

IT companies

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List of information technology companies by market capitalization: As shown in MacObserver[1]: Microsoft – $264B[2] Google – $208B Cisco – $189B Apple Inc. – $162B IBM – $159B Intel – $155B HP – $112.57B [3][4] Dell – $45.09B[5] References ^ … Read More

Algorithms for relevance in SE

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In the simplest case, relevance can be calculated by examining how many times a query term appears in a document (term frequency), possibly combined with how discriminative that query term is across the searched collection (often called Term Frequency-Inverse Document … Read More

AdSense

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AdSense is an advertising program run by Google. Website owners can enroll in this program to enable text and image advertisements on their sites. These ads are administered by Google and generate revenue on either a per-click or per-thousand-ads-displayed basis. … Read More

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