A guide for online marketers, advertisers and publishers, to increase the digital marketing and optimize their costs and benefits. Internet marketing, also known as digital marketing, web marketing, online marketing, search marketing or e-marketing, is the marketing (generally promotion) of … Read More
Google and search engine optimization, job search engine, best search engines, search engine marketing, submission, ranking
Put an HTML site map page on your site, and use an XML Sitemap file A simple site map page with links to all of the pages or the most important pages (if you have hundreds or thousands) on your … Read More
Create a naturally flowing hierarchy Make it as easy as possible for users to go from general content to the more specific content they want on your site. Add navigation pages when it makes sense and effectively work these into … Read More
The directory structure for our small website on baseball cards. Navigation is very important for search engines The navigation of a website is important in helping visitors quickly find the content they want. It can also help search engines understand … Read More
Meta tags can have several roles: include the title of the page and provide a summary of its contents, inform robots on details of the site, such as language, document type, coding character used, the author of the page, etc. … Read More
White hat and Black hat techniques SEO is handled in different ways, including qualified “white hat” and “black hat”. The base of white hat SEO is to create quality content that will be relevant to the user. The base of … Read More
Search engine optimization (SEO) is a set of techniques to promote understanding of the topic and content of one or all pages of a website by search engines. These techniques are therefore designed to provide maximum information about the content … Read More
Search Engine Optimization (SEO) denotes measures that serve to that Web pages in the organic search engine ranking in the unpaid search results (natural listings) to appear in higher places. Search engine optimization is a branch of search engine marketing. … Read More
Simple-to-understand URLs will convey content information easily Creating descriptive categories and filenames for the documents on your website can not only help you keep your site better organized, but it could also lead to better crawling of your documents by … Read More
Summaries can be defined for each page A page’s description meta tag gives Google and other search engines a summary of what the page is about (1). Whereas a page’s title may be a few words or a phrase, a … Read More
Indicate page titles by using title tags A title tag tells both users and search engines what the topic of a particular page is. The <title> tag should be placed within the <head> tag of the HTML document (1). Ideally, … Read More
