A guide for online marketers, advertisers and publishers, to increase the digital marketing and optimize their costs and benefits. Internet marketing, also known as digital marketing, web marketing, online marketing, search marketing or e-marketing, is the marketing (generally promotion) of … Read More
Similarities: mass media TV and Internet gain audience by the speed of information transmission TV and the Internet survive by selling advertising between different varieties of provided information TV and the Internet provide the consumers show, besides information, so they … Read More
To define what constitutes a good advertisement, we start with what is not a good advertisement: It is not created for the sake of being creative. It is not designed to be pleasedof the copywriter, artistic directors, presidents of agencies … Read More
Online advertising effectiveness depends on how you use the methods listed below. This gives you some ideas to create online advertisements with a strong message. Establish a clear goal Any communication process begins with setting objectives for marketing campaign. It … Read More
Ad server can be used for delivery and performance measurement of Internet advertising. Both the physical server itself on which an ad server is running, and the server software, can be described as ad server. Internet Advertising stands in contrast … Read More
Advertising with search engines is known by different names. It is also called sponsored search. Advertising with search engines could be further classified as follows: Advertising based on a keyword search Advertising based on a keyword search could take place … Read More
Web traffic is the amount of data sent and received by visitors to a web site. It is a large portion of Internet traffic. This is determined by the number of visitors and the number of pages they visit. Sites … Read More
Yahoo! results and its forecast for current-quarter sales pleased the investors; Yahoo’s shares boost almost 6% in extended trading after the market close. “It was a clean ‘beat’ quarter, you see signs of stabilization, which is very positive.” says Sandeep … Read More
Advertising with search engines is known by different names. It is also called sponsored search. Advertising with search engines could be further classified as follows: Advertising based on a keyword search Advertising based on a keyword search could take place … Read More
An advertising agency or ad agency is a service business dedicated to creating, planning and handling advertising (and sometimes other forms of promotion) for their clients. An ad agency is independent from the client and provides an outside point of … Read More
One of the effects of advertising is to modify the nature of the communication media where it is shown. The most clear example is television. Channels that get most of their revenues from publicity try to make their medium a … Read More
