Search Engine Marketing (SEM)

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Natural referencing! and sponsored links Goals Increase awareness Develop site traffic Increase visibility on search engines Use a new communication and prospecting channel The concept Search Engine Marketing (SEM) is one of the major levers for creating traffic on the … Read More

Advertising agencies

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An advertising agency or ad agency is a service business dedicated to creating, planning and handling advertising (and sometimes other forms of promotion) for their clients. An ad agency is independent from the client and provides an outside point of … Read More

Search engine marketing

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In Internet marketing, search engine marketing, or SEM, is a set of marketing methods to increase the visibility of a website in search engine results pages (SERPs). The three main methods are: Search engine optimization, or improving rankings for relevant … Read More