Many forms of search engine optimization only amount to ensuring compliance to search engines’ guidelines for inclusion and removing any technical barriers that might keep the website from reaching a proper ranking. However, other methods of search engine optimization such … Read More
Many forms of search engine optimization only amount to ensuring compliance to search engines’ guidelines for inclusion and removing any technical barriers that might keep the website from reaching a proper ranking. However, other methods of search engine optimization such … Read More
In Internet marketing, search engine marketing, or SEM, is a set of marketing methods to increase the visibility of a website in search engine results pages (SERPs). The three main methods are: Search engine optimization, or improving rankings for relevant … Read More
Search engine operators became interested in the SEO community in the late 1990s. A number of high profile SEO community leaders established contractual relationships with search engines for advertising and consulting purposes. These early contacts led to an amelioration of … Read More
Smith and Chaffey (2001) describe five key online marketing activities (the ‘5Ss’) which can be applied by an organisation to implement various online marketing tactics. For example, for an e-newsletter, the 5Ss are: Sell – Grow sales (the e-newsletter often … Read More
