14 years after the launch of the brand’s small city car, Renault is renewing its model and wishes to mark this launch as it should. The first version of the car marked its time with its concept and positioning, the … Read More
Electronic word of mouth Goals: Develop the visibility Improve the notoriety Increase sales Communicate quickly The concept New media, new way of buying, consuming and informing, the surge web has also changed the way companies communicate. The possibilities offered by … Read More
Smith and Chaffey (2001) describe five key online marketing activities (the ‘5Ss’) which can be applied by an organisation to implement various online marketing tactics. For example, for an e-newsletter, the 5Ss are: Sell – Grow sales (the e-newsletter often … Read More
