Pay per click, or PPC, is an advertising technique used on websites, advertising networks, and search engines. With search engines, pay per click advertisements are usually text ads placed near search results; when a site visitor clicks on the advertisement, … Read More
A few spyware vendors, notably WhenU and 180 Solutions, have written what the New York Times has dubbed “stealware”, and what spyware-researcher Ben Edelman terms affiliate fraud, also known as click fraud. These redirect the payment of affiliate marketing revenues … Read More
Smith and Chaffey (2001) describe five key online marketing activities (the ‘5Ss’) which can be applied by an organisation to implement various online marketing tactics. For example, for an e-newsletter, the 5Ss are: Sell – Grow sales (the e-newsletter often … Read More
