Customer relationship management (CRM) is a broadly recognized, widely-implemented strategy for managing and nurturing a company’s interactions with customers, clients and sales prospects. It involves using technology to organize, automate, and synchronize business processes—principally sales activities, but also those for … Read More
Permission marketing is a term used in e-marketing. Marketers will ask permission before they send advertisements to prospective customers. It is used by some Internet marketers, email marketers, and telephone marketers. It requires that people first “opt-in”, rather than allowing … Read More
Many companies use e-mail marketing to communicate with existing customers, but many other companies send unsolicited commercial e-mail, also known as spam. Illicit e-mail marketing antedates legitimate e-mail marketing, since on the early Internet it was not permitted to use … Read More
Smith and Chaffey (2001) describe five key online marketing activities (the ‘5Ss’) which can be applied by an organisation to implement various online marketing tactics. For example, for an e-newsletter, the 5Ss are: Sell – Grow sales (the e-newsletter often … Read More
The great majority of telemarketing presentations are legitimate calls from companies that offer valuable services. Unfortunately, telemarketing has also been negatively associated with various scams or frauds like multilevel marketing, pyramid schemes or with fraudulently overpriced products or services. The … Read More
When marketing online, the general four step process of marketing is still the guiding idea, in the online world the character of marketing becomes more deeply a conversation between a marketer and a market-of-one a concept that is central to … Read More
During July 29-30, 2008, will take place the conference Next Generation in Gambling (NGG) (Exploring multi-channel delivery of games to customers while complying with federal and state laws in Canada, United States and Latin America). The event will target the … Read More
