opt-in

Permission marketing is a term used in e-marketing. Marketers will ask permission before they send advertisements to prospective customers. It is used by some Internet marketers, email marketers, and telephone marketers. It requires that people first “opt-in”, rather than allowing … Read More

Auto-responders : Automatic replies sent by the e-mail software of the recipient after receipt of an e-mail. Bounce backs e-mail sent back to the server that originally sent the e-mail. Bounce rate Ratio of bounced e-mails to total e-mails sent. … Read More