Promotion

Two purposes can exist in an advertising campaign on the Internet: to create traffic to a particular site to sell a product or services Most advertising campaigns aimed at increasing the number of visitors to a particular location. Below you … Read More

An advertising agency or ad agency is a service business dedicated to creating, planning and handling advertising (and sometimes other forms of promotion) for their clients. An ad agency is independent from the client and provides an outside point of … Read More

Publicity is the deliberate attempt to manage the public’s perception of a product or organization. The product could include anything from traditional goods and services, to celebrities, or works of entertainment. From a marketing perspective, publicity is one of the … Read More

Spamdexing is the promotion of irrelevant, chiefly commercial, pages through deceptive techniques and the abuse of the search algorithms. Many search engine administrators consider any form of search engine optimization used to improve a website’s page rank as spamdexing. However, … Read More

Cheerleaders at a pep rally Promotion is one of the four aspects of marketing. The other three parts of the marketing mix are product management, pricing, and distribution. Promotion involves disseminating information about a product, product line, brand, or company. … Read More

“Half the money I spend on advertising is wasted; the trouble is, I don’t know which half.” – John Wanamaker, father of modern advertising. Billboard, New York City, (2005) The impact of advertising has been a matter of considerable debate … Read More

Billboards and street advertising in Shinjuku, Tokyo, Japan, (2005) Generally speaking, advertising is the promotion of goods, services, companies and ideas, usually by an identified sponsor. Marketers see advertising as part of an overall promotional strategy. Other components of the … Read More