Search engine results page (SERP)

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A search engine results page, or SERP is the listing of web pages returned by a search engine in response to a keyword query. The results normal include a list of web pages with titles, a link to the page, … Read More

Link farm

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On the World Wide Web, a link farm is any group of web pages that all hyperlink to every other page in the group. Although some link farms can be created by hand, most are created through automated programs and … Read More

Free For All link page

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A Free For All link page (FFA) is a web page set up ostensibly to improve the search engine placement of a particular web site. Webmasters typically will use placement software to place a link to their site on hundreds … Read More

Black hat methods in SEO

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Spamdexing is the promotion of irrelevant, chiefly commercial, pages through deceptive techniques and the abuse of the search algorithms. Many search engine administrators consider any form of search engine optimization used to improve a website’s page rank as spamdexing. However, … Read More

Spam targeting search engines (Spamdexing)

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Spamdexing (a portmanteau of spamming and indexing) refers to the practice on the World Wide Web of deliberately modifying HTML pages to increase the chance of them being placed high on search engine relevancy lists. People who do this are … Read More

Affiliate marketing

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Affiliate Marketing is a popular method of promoting web businesses in which an affiliate is rewarded for every visitor, subscriber and/or customer provided through his efforts. It is a modern variation of the practice of paying finder’s-fees for the introduction … Read More